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Science Quickly

Female CEOs Change How Firms Talk about Women

Science Quickly

Scientific American

Science

4.2639 Ratings

🗓️ 16 June 2022

⏱️ 5 minutes

🧾️ Download transcript

Summary

Appointing women to leadership positions renders organizations more likely to describe all women as being powerful, persistent and bold. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Understanding the human body is a team effort. That's where the Yachtel group comes in.

0:05.8

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

0:11.0

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

0:19.6

To learn more about Yachtolt, visit yawcult.co.

0:22.7

.jp. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacolt. This is Scientific Americans 60 Second Science.

0:43.1

I'm Karen Hopkins.

0:45.5

Think of a top executive at a powerhouse company.

0:49.3

You're no doubt imagining someone who's confident and clever, decisive, and determined.

0:55.7

And though it pains me to say it, you're probably picturing a man. The sad thing is, you wouldn't be too far off the mark.

1:02.4

Around only 7% of S&P 500 CEOs are women, despite women making up 50% of the population.

1:10.3

That's Asher Lawson, a graduate student at Duke University's Fuqua School of Business.

1:16.1

He says that one way to even the playing field

1:18.8

might be to change the way we think about and talk about leadership.

1:23.0

And he and his colleagues have found that organizations are more likely to describe women using words

1:28.9

that are typically associated with achievement if they have female CEOs. Their findings appear

1:35.2

in the proceedings of the National Academy of Sciences. Gender inequality has been deemed the

1:41.2

greatest human rights challenge of our time by the United Nations.

1:45.8

In our research, we're interested in specifically some of the factors that perpetuate

1:50.7

these gender inequities, as well as the downstream consequences of those gender stereotypes.

1:56.2

To get at the roots of these stereotypes, Lawson and his team took a closer look at corporate speak,

2:02.0

and the words businesses use when referring to women. So we're really interested in language

2:08.0

because it gives us this deep insight into how people are thinking about women in a way that

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