Will they play by the rules?

You better believe it. This, as we like to say in this program is Felger and Mass. Suck, suck, suck. On 985. I want to make that clear. The Sports Hub. 985, the Sports Hub app is also now available in your app store to catch the stream or any of our podcasts, any of our segments or hours. Anything that you miss is up there on that app. So download it now at your app store you know so on 985 the sportsub dot com for the stream and all of the same

you know maybe one of the things mass about uh you know that backlash you get to brady's marketing

and brady's brand is that i think you guys have hit on this already is that he's

selling you sort of a lifestyle and this is how to do it you know I've got the secret here's how

you do it which I think people are nationally naturally cynical to as opposed to what if he just

sold a shoe like Jordan did what if he just had a shoe why he just had a Tom Brady's

Brady did with ugs initially that was like one of the first things he pitched. I had no problem with that.

I bought a pair. They're comfy. Oh, I'm not wearing mine today, but yes, so they're tremendous. Right. In this case, he's selling himself. Okay, but right, right, but, but not even the Ugs. What if he had a football cleat? don't he would be gangbusters?

Sure.

Or maybe it would have to be a...

Or the hoodies.

I mean, they sell out all the time.

Are they his? Look at Jay Stu. You can get a... He doesn't get the... Oh yeah, TB12. No, but you don't like... Instead of the Air Jordan, you have the field Brady. Right, exactly. Or something like... Sure, no problem. I mean, in terms of making money, I mean, wouldn't he be much better off, or in terms of not getting flack? If he just sold you a shoe, I think, you know, people get that. It's just sort of more cut and dry. But when he comes on and says, well, don't eat this, don't eat that. And fruit's actually bad for you.

You know, and I've got a war, you know, like all this other fruity stuff, that's where he sort of, that's where he gets a backlash, isn't it? Look, I think that's a big part of it. I also think it's very hard to sell yourself effectively unless you're really good at it. It's a hard thing to do because people are, you're talking about yourself.

Of course, you realize you're the wrong person to do this.

Like, when you're selling a product, you're selling someone else's product. I mean, as much as it was the Air Jordan, it was made by Nike. It's a Nike shoe. They just called it the Air Jordan. We all knew that. Brady's sort of saying, you can be me. you you lucky people you can be me i'm going to tell you how to do

it it just comes off it's such a dinkish like are you for real what it makes you think i want to

be you other than the check like you know there is you don't want to be brady in every single

facet of his life no i don't oh no not necessarily i mean i'm not saying I dislike my life, but... I would take parts of Brady's life, not all of it. I'd take most parts. Yeah, all of it. I mean, you know, you know how I feel about Super G versus Bridget, but that's a different story. So, look, I just, I look at the whole thing and say, like, enough already. The whole... No, I mean, like, even though we want to be them, it is, there's, it's obnoxious, or there's something off-putting about selling it to you. Yes, it's like it's tactless, you know, and again, I feel that way about LeBron. Every time LeBron opens this, it's like, good God, shut up, we know how great you are. Talking about yourself all the time.

And that's how Brady comes.

This video, I'm sorry, is off the charts.

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