Your clients hire you as much for who you are as what you do.

And your ability with intention to define it and express it in a way that that really resonates with your people, that is transformative.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a

mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business

leaders to success.

This is a very rare interview where I sought out my guest via LinkedIn.

Robert Friedman, fearless branding, love what you do.

And branding is something that I think a lot of people don't really

understand what it is. They don't understand how to use it effectively. And they don't understand

that it's really the base of everything else that you do for your marketing, your advertising,

just general awareness of your brand. So thank you for being on your brand amplified.

Hi, pleasure. It's good to be here. Yeah. So talk about your career a little bit and what led you then

to start your own agency because you started out in the agency world, the big guys.

Yeah, exactly. I did. So when I graduated from college, I was interested in the fundamental question, what makes

somebody buy something? It's just like, what's going on on the inside and how can a brand

or a business connect with them? And that's still really what motivates me today. So I started

out, as you said, big guys. It was an agency called Darcy Macy

Spenten Bowls, kind of like, you know, the madmen kind of experience. It was in the 80s, and I was

in account work. Then I moved to a small agency where we were kind of a hybrid agency slash marketing

consulting firm, and we were responsible for all the market research and product development concepts.

And it was super interesting.

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