#FBF: Market Yourself in 3 Steps

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4.8 • 1.3K Ratings

🗓️ 15 July 2022

⏱️ 10 minutes

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Summary

Emily is joined by expert marketer and author of Market Your Genius, Nikki Nash to discuss why packaging, promoting and delivering are all critical phases to market your business. They also touch on when it is important to check out what your competitors are doing. If you want to hear more of this conversation, check out Episode 256 Market Your Genius with Nikki Nash >> https://beingboss.club/podcast/market-your-genius

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Transcript

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0:00.0	Hello, boss. Welcome to a boom boss flashback Friday episode brought to you by the HubSpot
0:09.2	podcast network. The HubSpot podcast network is a community of shows designed to help professionals
0:15.0	grow better by providing access to the world's leading B2B podcasts. Listen, learn, and grow
0:21.6	with the HubSpot podcast network and HubSpot.com slash podcast network.
0:30.8	Karin here from The Being Boss Teen, and in this series, we're bringing back some of our favorite
0:35.3	conversations from the episode archives. In this clip, Emily is joined by expert marketer and
0:40.8	author of Market Your Genius, Nikki Nash to discuss live packaging, promoting, and delivering
0:46.4	our all critical phases to marketing your business. They also touch on when it's important to
0:51.8	check out what your competitors are doing. If you want to hear more of this conversation,
0:56.4	check out episode 256, Market Your Genius with Nikki Nash.
1:03.6	I absolutely credit to my ability to show up and do the things that I do and to create things
1:10.0	that are new and kind of different is putting on blinders. I think it's so easy for us these days,
1:18.4	especially if you're an Instagram scrawler, to just in and date yourself with so much competition
1:24.4	that it's hard for you to see the value in what makes you different, right? And the more you can
1:30.9	put on your blinders during your day-to-day scrolling, whoever it is that you're doing,
1:37.2	the easier it's going to be for you to show up and create from your genius. I do think that there
1:42.9	is important times in the marketing process that you do competitive analyses, that is an important
1:50.1	part of the process, but it's something you do in specific moments through a specific lens.
1:56.3	It's not something that you are consistently feeding yourself. It's used to inform decisions
2:02.4	at key points, not to inform just like your daily thoughts about your business and how it is
2:08.3	that you want to move forward. So that is another point I want to make. It's important to keep
2:14.6	on your blinders regularly, but incorporate competitive analysis at key points in your process.
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