FASHINNOVATION - Fostering Innovation in the Fashion Industry

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 28 January 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

In part 1, we have Jordana Guimaraes, Co-Founder of Fashinnovation, a global platform that boosts innovation in the fashion industry.

Jordana, with her husband, started Fashinnovation with a mission to democratize the fashion industry. According to her, the industry, by and large, has ignored sustainability, inclusiveness, and innovation best practices found in other sectors. However, things are slowly changing for the better thanks to her Worldwide Talks 6th Edition, the world's biggest fashion and innovation event, held on February 3, 2022.

She never went to college, or neither has a background in fashion. But her purpose of inspiring and helping others has kept her going on this path. Jordana emphasizes staying open and allowing the mind to travel. To her, this practice has enabled her to find solutions.

She discusses:

* Gratefulness
* Overview of the brand
* Previous fashion innovation summit
* Approaching NASA, Formula One, Mark Cuban
* Ideas from different people
* What motivates her
* Her purpose in life
* Her Me Time practice
* Communication

Join Ramon Vela and Jordana Guimaraes as they break down the inside story on The Story of a Brand.

For more on Fashinnovation, visit: https://fashinnovation.nyc/

For more on her book, “It Can Be You: Humanizing Homelessness” visit Amazon.

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

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0:00.0	Recorded at MuteSix Studios.
0:07.0	This is not your average entrepreneur or e-commerce podcast.
0:11.0	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:26.6	They were waiting for these innovations to come through so that they can adopt these things into their supply chain.
0:27.6	But truthfully, a lot of other industries around them have these innovations that they've
0:33.6	been using for decades that could have easily been implemented into the fashion industry.
0:39.3	And a lot of these solutions that are just now coming to play could have come to play a long time ago.
0:44.3	So really, when we built, I say we, my husband and I, who's my co-founder, Marcello.
0:49.3	We had this idea to really democratize the industry and bring CEOs and founders not only from the fashion space, but also from the tech space and the lifestyle space and bring different industries together to really speak about what is the future of fashion, how does technology play a role on that, and how can we continue
1:12.6	to innovate towards not only a better industry, but also a better world. So in a nutshell,
1:18.1	that's really what fashion innovation was built to be and what we've been, you know,
1:22.0	building on the last three years since we launched.
1:33.1	This podcast is supported by Yoppo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
1:35.3	Now, I'm sure many of you know, customer retention is the new acquisition.
1:39.5	With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers
1:45.6	come back time and time again.
1:47.7	Want to know more?
1:49.2	Visit Yotpo forward slash story of a brand.
1:52.0	That's Yotpo.com forward slash story of a brand and turn your one-time shoppers into
1:59.4	lifelong brand lovers.
2:02.6	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
	...

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