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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.

Founder of Snowie Atlanta:

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🎯 Purpose of the Interview

To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.

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🔑 Key Takeaways 1. From Corporate VP to Entrepreneur

• Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
• He worked both jobs for five years before fully transitioning.
• His leap was guided by faith and a desire for self-reliance.

“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”

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2. The Product: Shaved Ice with a Twist

• Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
• Inspired by childhood experiences in Louisiana with snowball stands.

“We give away the shaved ice, but we sell you the smiles.”

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3. Family Legacy & Financial Literacy

• Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
• His sons were involved from the beginning, learning entrepreneurship firsthand.

“I said, guys, look, we're going to be entrepreneurs in this business. We're going to do it together.”

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4. Faith as a Driving Force

• Marcus credits divine guidance for his journey and connections.
• He views his business as a calling and a platform for community impact.

“I could feel God in my spirit saying, ‘Oh, you trust me, you really do.’”

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5. Community Impact & Expansion

• The goal is to become a staple attraction and enhance the fan experience.

“I want all kids to want to go to a Braves game… to get a Snowie and have an experience.”

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6. Giving Back

• Snowie Atlanta participates in fundraising for schools, churches, and nonprofits.
• Marcus finds joy in writing checks back to organizations that serve the community.

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💬 Notable Quotes

• “You may not get everything you work for, but you will work for everything you get.”
• “We serve memories.”
• “I’m just trying to be obedient and do what I think God wants me to do in this business.”

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#SHMS #STRAW #BEST

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