EYL #225 How Actively Black Grew into $30 Million Apparel Brand
Earn Your Leisure
EYL Network
4.8 • 7.8K Ratings
🗓️ 1 March 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
In this episode, we spoke to former NBA player turned entrepreneur Lanny Smith. He discussed how he built his multimillion dollar apparel brands Actively Black and Active Faith Sports, the importance of developing a strong brand identity, and working with Steph Curry.
He also talked about collaborating with major names such as Barack Obama & The Muhammad Ali Estate, venture capital, and more. #activelyblack #Athleisure #merchandise
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Transcript
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| 1:27.6 | One of the things that I learned from the first business that I took into the second one was the power of building audience and community and then serving them. |
| 1:36.6 | A lot of entrepreneurs get an idea for a product or something and they rush to build that, they rush to do that and then they go try to find an audience to sell it to. |
| 1:46.6 | My advice would be to reverse engineer that, right? So before I dropped, before we actually launched, I had 10,000 names on my email list. |
| 1:56.6 | I had 5,000 names on my SMS list. As we were building out the Instagram and the social presence, it was more so about what this brand was about, what it was going to stand for. |
| 2:08.6 | And showing the audience the, and I was showing mock-ups and people were just resonating with it because it spoke to them. |
| 2:16.6 | My graduates from my school being forced, backdrop. |
| 2:22.6 | Bags drop. |
| 2:23.6 | Oh my god, backdrop. |
| 2:25.6 | Bags drop. |
| 2:26.6 | Alright, guys, welcome back, EYL. |
| 2:39.6 | This is going to be a though conversation. |
| 2:42.6 | Actively black. This is somebody that we got introduced to the brand. I think Kwame Uncle. |
... |
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