This is Nick. This is Jack. It's Wednesday, Saviche Wednesday, September 17th. And today's

pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today.

Oh, one sec, Jack. Let me check the memo machine because apparently my memos to wear pink on Wednesdays

aren't getting through to you over there. Dude, it's just like fetch. This is not going to be a thing. Slamming salmon Wednesdays. Give up, bars. It works. Trust me, it's New York Fashion Week. Jack, three stories for today's team boy. What do we got on the pod? For our first story, MetaConnect begins today. The two-day product unveil and developer conference of Mark Zuckerberg.

But we already got the leak on what Zuck's going to reveal.

Raybans, with a screen on the lens for $800.

For our second story, the president wants to end quarterly earnings and make them in every six-month thing instead.

He wants to kill him.

So Jack and I will explain the psychology behind long-term thinking.

And our third and final story is Kodak.

Their cameras aren't endangered species, but the Kodak brand is everywhere.

Including on a sold-out throwback product and and it's all thanks to Labubu dolls.

But Yetis, before we hit that wonderful mix of stories.

Oh, what a mix of stories. No one else is doing that mix today. Nick, one of the takeaways,

I think, is most accurate that we've ever done, is the three Fs of Fads. That's one of our most beloved takeaways, the food, fashion, and fitness three Fs of Fats. Those are the three industries most vulnerable to fads. Whatever food, fashion, or fitness is trendy right now, it won't be in five years. But I want to focus on fitness for a second. Oh, Jack, Fitness, that is the fattiest of the three Fs of Fats. Soul Cycle had its cult moment for like three years in the early 20 aughts. Oh, totally. Barry's had a big badass boom right when I was in California. Jack, remember the great boxing studio binge of 2015? Everyone was boxing for like 18 months. Full disclosure, we still own shares of Peloton because we hope it comes back. Unfortunately, we didn't sell it after 18 months. But besties, Jack and I just got data that one

fitness routine defies all fads. The treadmill. The treadmill. It's the only fitness routine that's

fad proof. Here's the news. 57 million Americans use a treadmill today, which is the exact same number as six years ago, according to the Sports and Fitness Industry Association.

Every fitness routine has been way up or way down during the pandemic, but treadmills were just constant.

It remains the number one best-selling fitness product doing a billion bucks a year in sales.

The only fitness activity more popular than treadmills is walking. And guess what? You can walk

on a treadmill. The treadmill technology is just so simple, it's simply undisruptible. It's like the

email of workouts. Oh, totally. It's a technology that just won't go away. But here's the

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