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This is the Fox News rundown extra.

I'm Jessica Rosenthal. Recently we spoke with Tank Sinatra, the so-called meme king about memes.

Have they go viral online and how meme creators use that in marketing or to become celebrities themselves online.

They're called influencers. And while celebrities like Kim Kardashian and Taylor Swift can be influencers, people who started out like Tank Sinatra can become influencers even celebrities themselves.

Because of the content they push out, the followers they gain and how popular they become.

It's all changed how companies try to market and even how they create and talk about their own branding.

But it's also changed celebrity culture. It's not just that younger generations have cut the cord and are watching reels and short videos online rather than cable.

Their influencers of choice are influencing what they purchase as well.

We often have to cut interviews down for time during the week but thought you might like to hear this full interview.

Thanks for listening. Please subscribe to the weekday rundown podcast if you haven't already.

Now here's Tank Sinatra on the Fox News rundown extra.

Okay, so Tank, give me your, I guess let's start giving your name and your title whatever name and title you want us to use for this.

You can call me Tank, Tank Sinatra meme maker, but I have some other things going on.

It's hard to title me. I get jammed up when people ask me what I do for a living and just start starting sweating.

So Tank, very briefly just to start so we get the glossary stuff out of the way. What is a meme and how do you make a career out of making them?

Oh boy. Well, I always divert to the actual real definition.

There was a term coined by Richard Dawkins back in the 70s.

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