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Freakonomics Radio

Extra: Car Colors & Storage Units

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 20 May 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

Presenting two stories from "The Economics of Everyday Things": Why does it seem like every car is black, white, or gray these days? And: How self-storage took over America.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, it's Stephen Dubner, and this is a bonus episode, actually a pair of episodes

0:09.5

from the economics of everyday things, another show that we make here at the Freck economics radio network.

0:15.0

The host of this show is Zachary Crockett, a journalist who loves to explore and explain, well, the economics of everyday things, for instance, car colors and

0:27.9

storage units.

0:29.4

I am hoping that after you hear these episodes, you will start listening every week to the economics of everyday things

0:35.6

which you can find on any podcast app here's Zachary

0:48.6

like a lot of men his age, my dad likes to talk about how everything used to be better.

0:56.6

Shoes used to last longer, musicians used to be more talented, movies used to cost a couple bucks. And cars, they just had a lot more character.

1:04.0

My first car was a 1965 Chevy Impala.

1:09.0

And this was a real car.

1:12.0

It was a real car I bought from a neighbor.

1:16.0

It had 25,000 miles on it and I paid $400 for it. I mean the personality that it had. Every detail about it, the headlights, the

1:29.6

tail lights, the fender, the bumper, the doors. You could punch the 65 chevary and you'd break your hand. As Tom Crockett tells it, a big part of that character was the multitude of colors that

1:49.7

you'd see on the road back in the 1960s and 70s.

1:53.0

In the old days we had variations of green and variations of brown,

1:58.0

tan colors.

1:59.0

There were light blues, lots of different shades of blues. My uncle Guy had like a canary yellow Cadillac.

2:08.4

He'd drive it with a top down. But these days he, it seems like all the cars on the road look the same.

2:17.2

Black, white, silver, black, white, silver, black, white, silver, black, white.

2:21.3

There is some truth to that. Today's cars are a lot less colorful than they

2:26.5

used to be. 80% of vehicles sold in North America are now what's called achromatic, white, black, gray, or silver.

2:36.4

That's up from just 36% 50 years ago.

...

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