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Professional Troublemaker with Luvvie Ajayi Jones

Experience the Valley

Professional Troublemaker with Luvvie Ajayi Jones

Luvvie Ajayi Jones

Pop Culture, Society & Culture, Personal Journals, Luvvie Ajayi Jones, Luvvie Ajayi, Humor, Social Media, Luvvie, Self-improvement, Education, Business, Entrepreneurship, Politics, Lifestyle

4.82.2K Ratings

🗓️ 14 May 2024

⏱️ 53 minutes

🧾️ Download transcript

Summary

In this episode, Luvvie dives deep into 'The Crumbling' - the most tumultuous period of Awe Luv Media - as it faces operational chaos, underperformance, and financial distress in the first half of 2023. Luvvie recounts experiences of unexpected challenges, including unmet deadlines, poor productivity, and critical financial losses that brought the company to the brink of bankruptcy. Despite overemphasizing core values, setting clear priorities, and empowering the team, mistakes continued left and right, leading to the firing of all but one of seven internal team members. In the midst of these challenges, Luvvie also celebrates the successful launch of their fourth book, 'Little Troublemaker Makes a Mess,' which, in spite of all the seemingly insurmountable hurdles, becomes a New York Times bestseller, providing a glimmer of hope and validation amidst the crisis. The episode reflects on leadership, the importance of trust within a team, and the personal and professional toll of navigating business failures, setting the stage for the next episode: recovery and rebuilding.

Transcript

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0:00.0

At this point I felt like I was in the crazy house because surely at our big business age

0:04.7

We're not green-lightened product without asking price help me understand

0:08.8

See that the Nigerian had to come out real quick help me understand why we in, I was even on a trip as it was happening. I was about to go on a stage. And I said, wait a minute, I just got a $30,000 invoice. Who post to pay that? Creating a life that is authentic, bold, and purposeful takes audacity and truth-telling.

0:27.0

It takes disruption.

0:29.0

That is what it means to be a professional troublemaker.

0:32.0

Professional troublemaker is a

0:33.8

best-selling book, this podcast, and frankly a life habit. And I'm your host, Lovey

0:39.7

Yajai Jones. I'm here to bring you perspectives, deep dives, and conversations about culture, business, life, and leadership.

0:47.0

And welcome to season 5, which I'm really excited about.

0:51.0

This season is dedicated to the glory and grit of entrepreneurship.

0:55.0

2023 was my toughest year as a business owner and there was a point where I was

1:00.0

three months away from being bankrupt. So let's talk about it. Let's get really

1:05.0

real about running your own business, the good, the bad, and the ugly, because

1:10.2

while people love to glorify entrepreneurship,

1:12.9

they often leave out the tough lessons, the failures,

1:15.4

and the pivots that it had to happen.

1:17.9

My hope after this series of episodes

1:20.0

is that you feel more informed about what it truly

1:22.3

takes to run a purpose-driven business. is that you feel more informed about what it truly takes

1:22.8

to run a purpose-driven business.

1:25.1

You feel less alone about all the times you messed up

1:28.3

and you walk away knowing what to avoid

...

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