Thank you.

Welcome back to Skin Anarchy.

Today's episode is very special because we're going to be taking a first look into a brand that recently has been taking the industry by storm.

The founder is somebody who has truly revolutionized the way that the influencer category has expanded in the recent years.

She has over 20 million followers between Instagram and TikTok and everybody

basically knows her name at this point and rightfully so.

So without further ado, please welcome Michaela Neguara, who is the founder of Point of View

Beauty. Welcome, Michaela. I'm so honored to host you.

I cannot wait to dive into Point of View. I am so happy to be here. I'm excited to be in a space

where I can talk about, you know, ingredients and product, something I love. Yeah, no, I'm really,

really excited and congratulations on the beautiful brand launch. I mean, it's, I've been following it and you guys, your whole team,

you know, Nikki, I know you're here with us as well. Everyone's done such an amazing job of bringing

this to life and it's, it's beautiful to watch as someone who loves your content. Yeah. Thank you.

It definitely has a team effort, for sure. Yeah. No, I want to get started, Michaela, because I know that, you know, you've been creating content for a while, but like, when was the moment where you realized, you know, I want to become a brand founder one day? And, I mean, did you have this thought initially of I want to do a skincare line? No, definitely not. Absolutely not. I think for me, I'm from a super small town.

And people in a small town situation like that tend to not dream super big.

And I've always been like the annoying kid that was the dreamer.

I'm always dreaming these outrageous dreams. But I never felt that I would qualify to be a brand owner, to be totally transparent.

I mean, I just turned 27.

I was in college when I began on social media, so I kind of got sprung from college to TikTok.

I didn't really get any of that real world experience in between. So for me, I'm very

learning day by day. But when I signed with management a couple of years ago, they asked me

this question that kind of scared me. They were like, what's your five year plan? And I'm like,

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