Exclusive Look Into Point Of View Beauty With Mikayla Nogueira
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 23 June 2025
⏱️ 42 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta Yadav sits down with beauty trailblazer Mikayla Nogueira to dive into the creation of POV Beauty—a skincare line rooted in K-beauty principles, clinical testing, and Mikayla’s personal skin journey. From her small-town upbringing to building a brand from scratch, Mikayla opens up about what it really takes to go from content creator to founder.
Joining the conversation is Nikki Sokol, POV Beauty’s VP of Product Development, whose two decades of experience helped shape the brand’s innovative, results-driven formulations.
Known for her makeup mastery, Mikayla chose to launch with skincare—because, as she puts it, flawless makeup starts with intentional prep. The line features hydration-first products like Drip It, Drench It, Glaze It, and Amp It, each formulated to work solo or synergistically as a full prep system. With ingredients like fermented rice water, hyaluronic acid, niacinamide, and snow mushroom extract, the formulas reflect Mikayla’s love for Korean skincare—but with the clinical rigor of Western labs.
She also shares how POV Beauty stands apart from typical influencer brands: through transparency, real testing, and a commitment to quality over hype. The brand name itself—POV—is a nod to inclusivity, reminding us that beauty looks different for everyone.
This episode is a candid, behind-the-scenes look at what it takes to build a thoughtful beauty brand in today’s saturated market. Whether you’re a skincare lover, a beauty entrepreneur, or just curious about what goes into building something from scratch, this conversation is not to be missed. Tune in to hear how Mikayla is rewriting the influencer-to-founder story—one drop at a time.
CHAPTERS:
(0:00) Introduction and Welcoming Mikayla Nogueira
(1:01) Mikayla's Journey from Dreamer to Brand Founder
(3:19) The Initial Idea Behind Point of View
(5:05) K-Beauty Inspiration and Personal Skin Health Journey
(7:28) The Power of Hydration and the Role of K-Beauty in Skin Health
(9:39) Key Ingredients in Point of View’s Formulation
(13:03) The Philosophy Behind the Name "Point of View"
(15:57) The Importance of Skin Prep Before Makeup
(27:11) The Key to Flawless Makeup: Proper Skin Prep and Exfoliation
To learn more about POV Beauty, visit their website and social media.
To learn more about Mikayla, visit her social media.
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Transcript
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| 0:00.0 | Thank you. |
| 0:04.0 | Welcome back to Skin Anarchy. |
| 0:06.0 | Today's episode is very special because we're going to be taking a first look into a brand that recently has been taking the industry by storm. |
| 0:14.0 | The founder is somebody who has truly revolutionized the way that the influencer category has expanded in the recent years. |
| 0:21.6 | She has over 20 million followers between Instagram and TikTok and everybody |
| 0:27.6 | basically knows her name at this point and rightfully so. |
| 0:30.6 | So without further ado, please welcome Michaela Neguara, who is the founder of Point of View |
| 0:35.6 | Beauty. Welcome, Michaela. I'm so honored to host you. |
| 0:39.0 | I cannot wait to dive into Point of View. I am so happy to be here. I'm excited to be in a space |
| 0:43.3 | where I can talk about, you know, ingredients and product, something I love. Yeah, no, I'm really, |
| 0:49.1 | really excited and congratulations on the beautiful brand launch. I mean, it's, I've been following it and you guys, your whole team, |
| 0:55.3 | you know, Nikki, I know you're here with us as well. Everyone's done such an amazing job of bringing |
| 0:58.9 | this to life and it's, it's beautiful to watch as someone who loves your content. Yeah. Thank you. |
| 1:03.8 | It definitely has a team effort, for sure. Yeah. No, I want to get started, Michaela, because I know that, you know, you've been creating content for a while, but like, when was the moment where you realized, you know, I want to become a brand founder one day? And, I mean, did you have this thought initially of I want to do a skincare line? No, definitely not. Absolutely not. I think for me, I'm from a super small town. |
| 1:32.7 | And people in a small town situation like that tend to not dream super big. |
| 1:37.8 | And I've always been like the annoying kid that was the dreamer. |
| 1:40.2 | I'm always dreaming these outrageous dreams. But I never felt that I would qualify to be a brand owner, to be totally transparent. |
| 1:47.4 | I mean, I just turned 27. |
| 1:50.1 | I was in college when I began on social media, so I kind of got sprung from college to TikTok. |
| 1:57.6 | I didn't really get any of that real world experience in between. So for me, I'm very |
| 2:03.3 | learning day by day. But when I signed with management a couple of years ago, they asked me |
| 2:09.3 | this question that kind of scared me. They were like, what's your five year plan? And I'm like, |
... |
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