For most people on this earth, you've been given the opportunity and quite literally the

luxury of being able to choose what you want to do, being able to choose what you can do in

your life. And it almost seems like you're wasting your life if you're not pursuing truth in some manner.

This is Exceptions, the show about why building a brand matters more than ever in B2B.

In this series, we go inside some of the world's best B2B companies to understand why they're

proactively building their brands to stand out from all the commodity marketing

in B2B. These are the exceptions. I'm your host, Jay Akunzo, author of the brand new book

Break the Wheel, and I'm partnering with Drift to bring you this series. Many of you have come

along for the journey so far, and if that's you, thank you. If you're new to this show, you can go back and check out all these episodes.

There's going to be 10 total profiling all of these different brands like Gusto, Envision, Wistia, Help Scout, you name it, in season one of exceptions.

And I'm incredibly excited to tell you that season two is happening.

So that means if you are a fan of this series and you have any suggestions for great

B2B companies that you'd like us to profile or maybe even outside the B2B community,

stories about brand you think we can learn from inside our little B2B bubble.

Please let me know.

We're looking for suggestions that you want to hear more about.

Email me, jatunthinkablemedia.com or tweet me at Jayakonzo.

Okay, today we go inside Profitwell.

Profitwell's main product is a dashboard where subscription-based companies,

SaaS software companies, can see the truth about their profit and expenses every month.

It's completely free, and it's used by over 8,000 subscription companies, including HubSpot,

Meet Edgar, and Canva, among others.

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