Ex-Navy SEAL on Grit, Leadership & Becoming the Most Dangerous Version of Yourself | Rich Diviney (Fan Fav)

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Impact Theory

Education, News, News Commentary, Philosophy, Technology, Society & Culture, Business, Self-improvement

4.7 • 5.1K Ratings

🗓️ 2 September 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a fan fav episode. Are you stumbling through life, finding it difficult to push back when needed or take control of situations? If so, it may be time for you to strengthen your mental fortitude, begin developing leadership attributes, and start living life with a badass attitude. On this episode of Impact Theory, Tom Bilyeu is joined by author, leadership expert, and former Navy SEAL Officer Rich Diviney to discuss such matters and more as they explore what you need to focus on to develop the core attributes that make up a truly badass leader. They discuss the driving force behind wanting to become a badass, the importance of putting yourself in challenging situations, why having grit is crucial, the key attributes you need, how to start developing yourself, the importance of values and who you surround yourself with, why you need to know your lane, and much more. Order Rich’s newest book, ‘The Attributes’: theattributes.com/buy/ Original air date: 2-9-21 SHOW NOTES: Badass | Rich reveals the driving force behind wanting to become a badass. [0:17] Challenge | Rich discusses the importance of being challenged and challenging yourself. [5:17] Grit | Rich reveals how many develop grit through challenging life situations. [11:39] Process | Rich reveals the power of resting and reflecting while developing grit. [13:22] Attributes | Rich reveals how he helps teams and individuals develop strong attributes. [16:18] PTSD | Rich reveals how reframing past situations helps heal PTSD. [19:56] Development | Rich reveals the key attributes needed to becoming a badass with grit. [24:23] Values | Rich reveals the power of surrounding yourself with people better than you. [28:03] Y our Lane | Rich reveals the most important attributes to becoming successful. [32:02] Connect | Rich shares how you can continue to follow him to learn more. [37:28] FOLLOW RICH: Website: theattributes.com LinkedIn: linkedin.com/in/richdiviney Facebook: facebook.com/theattributes Instagram: instagram.com/rich_diviney CHECK OUT OUR SPONSORS Allio Capital: Macro investing for people who want to understand the big picture. Download their app in the App Store or at Google Play, or text my name “TOM” to 511511. ButcherBox: Ready to level up your meals? Go to ⁠https://butcherbox.com/impact⁠ to get $20 off your first box and FREE bacon for life with the Bilyeu Box! Linkedin: Post your job free at ⁠https://linkedin.com/impacttheory⁠ Shopify: Sign up for your one-dollar-per-month trial period at ⁠https://shopify.com/impact⁠ Hims: Start your free online visit today at ⁠https://hims.com/IMPACT⁠. SleepMe: Visit ⁠https://sleep.me/impact⁠ to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. Vital Proteins: Get 20% off by going to ⁠https://www.vitalproteins.com⁠ and entering promo code IMPACT at check out What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business:⁠ join me here at ZERO TO FOUNDER⁠: ⁠https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show⁠ SCALING a business:⁠ see if you qualify here.⁠: ⁠https://tombilyeu.com/call⁠ Get my battle-tested strategies and insights delivered weekly to your inbox:⁠ sign up here.⁠: ⁠https://tombilyeu.com/⁠ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast,⁠ Tom Bilyeu’s Mindset Playbook⁠ —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram:⁠ https://www.instagram.com/tombilyeu/⁠ Tik Tok:⁠ https://www.tiktok.com/@tombilyeu?lang=en⁠ Twitter:⁠ https://twitter.com/tombilyeu⁠ YouTube:⁠ https://www.youtube.com/@TomBilyeu⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, everybody. Welcome to another episode of Impact Theory. I am here with Rich Devini, who is an extraordinary former Navy SEAL commander and author of an incredible new book called The Attributes, the 25 hidden secrets drivers, 25 hidden drivers of optimal performance. I knew I'd get there in the end, Rich.
0:21.3	Yes, yes, drivers.
0:22.9	But Secrets is good, too.
0:24.4	Dude, the whole concept behind the book is really incredible.
0:28.4	I'm obsessed with, I would have, before reading your book, of course, said peak performance.
0:33.2	I love the shift that you make to optimal performance.
0:35.3	We'll certainly get into that.
0:36.2	But one of the attributes that you talk about in the book that I found really interesting
0:42.3	that compelled you as part of the cocktail of your own brain to want to be a Navy SEAL, which
0:48.3	was narcissism, in your own words, by the way, I'm not calling you that.
0:52.3	And you talk about how some of these attributes may have
0:55.8	a negative connotation, but can actually be pretty powerful. Talk to me about what it means
1:00.0	to want to be a badass. Yeah. So it's funny because in researching these attributes, I had to do,
1:07.4	in conjunction with actual research, I had to do some self-reflection because I really
1:12.3	had to ask myself what, what drove me, especially on the driver attributes. And, and ultimately,
1:19.9	when I thought about the reasons why I became a Navy SEAL, and I, and you ask my friends
1:25.6	the same question. And of course, we're patriots. And of course, we love our country and we want to, we want to go to do good work. But, but, and I, and you ask my friends the same question. And of course, we're patriots. And of course,
1:28.3	we love our country and we want to, we want to go do good work. But, but, you know, it was, it was largely because, you know, you're young and you want to be part of a group that is elite and you want to try something that very few people get to try. Very few people make it through.
1:43.2	And it's just that challenge.
1:45.1	It's, you know, can you throw yourself into the challenge?
1:46.8	So I think, I think we... get to try. Very few people make it through. And it's just that challenge. Can you throw yourself
1:46.2	into the challenge? So I think we, when it come, when it came to kind of thinking about narcissism,
	...

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