Evolving As An Influencer After 12 Years in the Space (Ft. Wendy Nguyen) | S3 E7
Full-Time Influencer Podcast
Tina Lee
5 • 673 Ratings
🗓️ 14 February 2023
⏱️ 82 minutes
🧾️ Download transcript
Summary
It's all about adapting to change while still being yourself. From a YouTube Fashion creator to blogger extraordinare, Wendy (@wendyslookbook) shares how her personal brand has evolved over the years, her biggest challenges as an influencer, and the hardships of balancing work and personal life.
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@tinalee) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! Let’s dive in…
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📲 Check out Wendy Nguyen on Instagram | Website | YouTube | LTK Interview
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👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.
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Timestamps:
(1:51) - Early Beginnings, Her 1st Viral Video, & the struggles she faced early on
(23:20) - Her biggest challenge as a content creator
(28:07) - Growing up with her audience & juggling family life and its responsibilities
(42:55) - Your online presence, aging on social media, & doing brand deals
(57:26) - Diving into entrepreneurship and working solo
(1:19:59) - Wendy’s plans five years from now
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Transcript
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| 0:00.0 | Today I'm chatting with Wendy of Wendy's Lookbook. Wendy is an OG iconic fashion blogger |
| 0:06.2 | based in New York City. She first started 12 years ago on YouTube and then grew her blog and |
| 0:11.6 | Instagram where she places most of her focus on now. Wendy is a new mom and she shares with us |
| 0:17.2 | how her personal brand has evolved over the years and the biggest lessons she's learned |
| 0:21.8 | through building businesses and working with brands. I've been a huge fan of Wendy since |
| 0:26.5 | before my influencer days and I've been following her blog since forever. I'm stoked that I get to |
| 0:32.8 | sit down and chat with her about her journey. I remember bumping into her once in 2018 in London, |
| 0:38.8 | and she was so friendly and nice to us. |
| 0:41.5 | I know you'll learn a lot from her and get so much out of this conversation. |
| 0:46.3 | So without further ado, let's get into it. |
| 0:49.2 | It's really different when it becomes a profession, |
| 0:51.7 | and you have to evolve with that in a sense. |
| 0:54.7 | So I think with aging, you just have to be very happy with how your brand is as who you are. |
| 1:02.7 | Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing |
| 1:07.0 | industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions. Our goal is to help you decode social media, become a full-time |
| 1:16.0 | influencer, and do what you love for a living. Let's dive in. Welcome back to the full-time |
| 1:25.0 | influencer podcast. So today we have Wendy in the car with us, |
| 1:29.4 | and we are going to chat with Wendy, who is a very OG blogger, creator, influencer, |
| 1:35.6 | whatever title you prefer. And we're going to talk about her journey and all of the things |
| 1:41.2 | along the way that have happened because she has had, she has around for a long time and i'm sure we can learn so much |
| 1:46.2 | thank you so much for being on here agreeing to meet wendy i would love to maybe start from just a one or two sentence intro on how you define yourself |
| 1:57.2 | sure well tina thank you so much for having me and thank you for so much for driving all the way over here. I'm Wendy and I started in the online space about 12 years ago |
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