You're listening to the Unsilode podcast with Greg LeBlanc, produced by University FM.

Unsilode is a series of interdisciplinary conversations that inspire new ways of thinking about our world.

So wherever you are, enjoy today's episode, and here's your host, Greg LeBlanc.

Welcome to Unsilode. This is Greg LeBlanc. I'm here today with God Saad, who is a professor, both at Concordia University in Montreal and also on leave, visiting Northwood University.

And your position at Concordia, it's a little interesting. I mean, you are, I guess you're

at the Molson School of Business, but you have a chair in behavioral consumption. I bet you're the

only person on the planet that has that title, right? Well, the official title is, by the way,

I no longer hold it. I held it for 10 years from 2008 to 2018. The official

title was Concordia University Research Chair in Evolutionary Behavioral Sciences and

Darwinian Consumption. Darwinian Consumption, right? And also the author of a couple of books.

I have two of them with me here. This one, The Consuming Instinct. What Juicy Burgers, Ferrari's pornography, and gift-giving reveal about human nature?

And I think this is preceded by a more academic book on Darwinian consumption. And then, I guess it was in 2019 when you released this one, the parasitic mind, how infectious ideas are killing common sense.

And you have another book that just came out last year, which unfortunately I didn't get to, I'll ask you some questions about, on happiness. And I'm guessing

that one is flying off the shelf because everybody seems to want happiness. So first of all,

welcome, God. It's great to be with you. Thank you. I know that we've been going back and forth

for a while to make this happen. So I'm glad to finally be on your show.

Thank you for having me.

Well, look, I mean, you mentioned a story in, I think it was in the parasitic mind

when you talked about how you went and gave two talks at University of Michigan, same talk,

actually, to two different audiences.

One was psychology and one was in the business school.

And the talk was really about how you can use evolutionary

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