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CarCast

Everything you wanted to know about Bring-a-Trailer

CarCast

Bleav + Carolla Digital

Comedy, National, Lifestyle, Business, Sales, Automotive, Leisure

4.62.4K Ratings

🗓️ 19 June 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

Matt welcomes Howard Swig, Head of Auctions at Bring-a-Trailer, to discuss how the auction site has grown, how they continue to be competitive while making the site fun and about the current automotive market. Presented by DrinkBravago.com

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, welcome to Carcast. I'm Matt, the moderator, DeAndrea. We welcome this week, Howard Swig, to the podcast. Howard, you're from Bring a Trailer. What's your title there? Are you head of auctions?

0:17.8

Yes, Matt. Thanks for having me. Yes, sir. Head of auctions at Bring a Trailer.

0:21.9

That's, uh, it sounds like it could be a very busy and exciting job. You guys must do,

0:30.7

I don't know, 600 auctions a week. Is it something like that now? Yeah, it's crazy, man. I think

0:36.5

we were doing 600 600 maybe three or four

0:38.4

years ago uh as we're talking right now we have over 1,100 auctions live oh wow i didn't know we

0:44.1

were doing that much that each week do you do you think it's it's is it kind of capped out

0:52.3

at that like how many think you think you can do each week before it gets a little confusing for

0:58.0

consumers to keep track?

0:59.7

Oh man, it's so funny you asked that.

1:01.2

You know, we went way back when we hit a hundred auctions a week.

1:04.2

People ask that same thing.

1:05.2

What's the what's the ceiling?

1:06.3

Then we're at 500.

1:07.8

You know, where's where's the top of this?

1:09.8

Then a thousand? So the answer to your question is

1:13.8

it's higher than where we are now. I don't know if it's, if it's 2000 or 5,000 or 10,000,

1:18.4

but the car market, whatever we want to define that as, is enormous and we are only

1:25.7

scratching the surface of everything that's transacting out there

1:29.6

every hour of every day of every week.

1:31.7

So 1100 is enough to think about, especially given where we've come from.

1:37.5

But yeah, man, my guess is as good as yours in terms of what the cap is.

...

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