Hey everyone.

On this episode of Gary Vee Audio Experience, we're sharing a recent 4D's consultation session.

Gary tackles some really big questions, like finding the right platforms for your message,

and making sure each post has maximum impact.

You'll hear some real examples, practical tips, and a few surprising strategies,

like how local events can generate unique content that connects your audience in a deeper way.

And now into the episode.

The first question, I think, is how to balance personal branding versus business branding,

especially from a social media perspective,

and then also across multiple brands if you're trying to do more than one company like you did.

Yeah, so one of the cool things about this format is a lot of times one question helps everyone. So there's so much to that.

First of all, I think that we out academia ourselves a lot of times. So we sit in this room and think about the strategy of personal brand versus the business versus

multiple businesses when the consumer on the other side doesn't care about what we're doing

in a boardroom.

That's always been the case.

It's now been compounded by how social media now works, right? The reason I wrote the

latest book is social media has really changed in the last two, three years. So, best practices

on how many handles do you need? What's personal, like all those best practices got completely

annihilated when TikTok hit the scene and made it

about the individual piece of content.

Literally, oh, I don't have it.

Literally, if, can you go to my account on TikTok?

...