4.8 • 18.1K Ratings
🗓️ 26 December 2024
⏱️ 56 minutes
🧾️ Download transcript
Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 7.
In this episode, we dive into a rich discussion about navigating personal vs. business branding in a rapidly changing social media landscape. I share practical examples and talk about why the individual piece of content is king in today’s environment, offering tips for leveraging platforms like TikTok and LinkedIn effectively. Plus, I tackle strategies for local businesses, scaling content, and building a lasting brand amidst fierce competition.
One highlight? How small businesses can make a big impact with creative local ads and unscalable moves—like community dinners or hyper-focused social campaigns. I also touch on organic vs. paid strategies and why storytelling will always trump tactics.
I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!
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0:00.0 | Hey, everyone. We're counting down to 2025 with our top episodes of 2024. |
0:04.3 | Here's episode number seven. |
0:05.7 | The first question, I think, is how to balance personal branding versus business branding, |
0:12.5 | especially from a social media perspective, and then also across multiple brands, |
0:17.2 | if you're trying to do more than one company like you do. |
0:20.6 | Yeah, so one of the cool things about this format is a lot of times one question helps everyone. |
0:27.0 | So there's so much to that. |
0:28.6 | First of all, I think that we out academia ourselves a lot of times. |
0:36.1 | So we sit in this room and think about the strategy |
0:38.9 | of personal brand versus the business |
0:41.9 | versus multiple businesses |
0:43.6 | when the consumer on the other side |
0:45.0 | doesn't care about what we're doing in a boardroom. |
0:48.8 | That's always been the case. |
0:51.1 | It's now been compounded by how social media now works. |
0:54.9 | The reason I wrote the latest book is |
0:56.6 | social media has really changed |
0:58.1 | in the last two or three years. |
1:00.4 | So best practices on how many handles do you need? |
1:05.3 | What's personal? |
1:06.0 | Like all those best practices got completely annihilated |
1:08.8 | when TikTok hit the scene |
... |
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