Everything You Need to Know About Creating Content w/ Stuart Brower. Business of Fitness Episode 64
Barbell Shrugged
Doug Larson
4.7 • 2.8K Ratings
🗓️ 15 July 2019
⏱️ 35 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Stuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006; his journey consists of humble beginnings,making three figures and running park workouts to owning a million-dollar gym—Urban MVMNT.In 2015, his gym business was self-sustaining so he ventured into helping other micro-gym owners and built the media handle WTF Gym Talkto help provide solutions for the WTF!#%! moments we all have in our business.
Today Jason sits down with Stuart Brauer (Stu) to lay out tangible toolsgym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.
Minute Breakdown:
0-5 –Bootcamp for Business
5-10 –Referrals, Guerilla Marketing, and Operational Decisions
10-15 –Community Connection and Networking
15-20 –Tracking Your Efforts and ROI20-25 –Capitalizing onLocalism
25-30 –Hacks for Creating Great Content
30-35 –Depth vs. Width and Capturing Moments
Work with Stu and see what he's got cooking at https://www.wtfgymtalk.com/
Find Stuat @wtfgymtalk
Find Jason at @jasonkhalipa
Referenced Tools:
Magisto: www.magisto.com
Anchor.fm: https://anchor.fm
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | I'm Jason Kleepen on today's episode. |
| 0:07.1 | We have Stuart Brower. |
| 0:09.3 | Some of you may know him from either his podcast or his different vlogs he does for WTF |
| 0:15.8 | Jim talk. |
| 0:16.8 | But what I was really curious is what does he learn in the industry being in it for |
| 0:21.2 | so long and owning an operating Jim called Urban Movement. |
| 0:26.4 | Now Stuart kind of takes a little bit of a different approach to marketing advertising |
| 0:31.6 | and I really enjoyed our conversation because he he seek to do things a little bit differently. |
| 0:37.2 | I hope you guys enjoy this episode as much as I did before we dive into it. |
| 0:41.3 | Just want to remind you if you're a Jim owner, if you're a coach out there and you haven't |
| 0:45.3 | at least checked out the NCFIC Collective, our session plans, programming, coaching development |
| 0:51.8 | tools that we use for our locations worldwide, I'd highly highly recommend it. |
| 0:56.7 | Please go ahead and email in to collective at nc.fit for a free trial and I look forward |
| 1:03.8 | to hearing from you guys. |
| 1:05.1 | Let's keep raising the bar. |
| 1:06.4 | Let's dive into the episode. |
| 1:17.3 | All right everybody and welcome back to the business of Finis podcast. |
| 1:19.6 | I'm Jason Cleepa on today's episode. |
| 1:22.2 | We have Stu from WTF Jim talk, which stands for, there's an expletive in there. |
| 1:30.4 | This is a square friendly park podcast. |
| 1:32.6 | Yeah, well toned down but from exactly as you would imagine what the fuck Jim talk. |
| 1:39.1 | But it was just originally created because those are moments every Jim owner has a WTF |
... |
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