Everything Matilda Djerf Touches Turns To Gold: Curtain Bangs, Ballet Flats and Next, Your Preloved Trousers
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 9 November 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
If you’ve ever wondered who’s responsible for making curtain bangs, ballet flats and Hulk-sized blazers go street-viral, blame it on It Girl du jour, Matilda Djerf - the fluffy-haired, 25-year-old TikTok phenom is probably already influencing what’s in your cart – even if you don’t know it yet. She of Farrah-Fawcett locks is the Swedish entrepreneur that’s earned a devoted fan base who follow – and purchase – her every move, be it a haphazardly thrown on claw clip or the $600 Dyson Air Wrap.
Today, we sit down with the 25-year-old influencer to chat about the secrets behind #MatildaDjerfHair, why she turns down invites to Paris Fashion Week and the deets behind her sustainable and inclusive fashion brand, Djerf Avenue, set to hit sales revenues of $22 million this year alone. Plus, with news of a re-sell site set to launch any day, is Matilda Djerf starting her own beauty brand next…?!
What You’ll Discover In The Episode:
- Why Matilda won’t support certain fashion houses, and the ethics behind her own fashion brand
- How Djerf Avenue’s new circular re-sell site will work
- The celebrity skincare line, brow gel and hair product she uses to get the signature Matilda Djerf esthetic
- Why the influencer can’t get behind most drugstore beauty brands
- What she really thinks about all of those Dyson AirWrap knock-offs!
- What products she thinks are *still* missing from the beauty world
- How Matilda overcame orthorexia, and how she approaches a healthy mindset now
- The self-care habits, workout and books Matilda relies on to stay balanced
Psst! Join us over on TikTok @breakingbeautypodcast for a fun behind the scenes where Matilda shows us everything in her designer bag!
Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.
For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/
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*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Welcome to Breaking Beauty, the podcast all about the breakthrough people, products, and |
| 0:11.8 | moments in beauty. |
| 0:13.0 | We're your host Jill Dunn and Carleen Higgins. |
| 0:16.0 | Hey everyone, welcome back to Breaking Beauty Podcast. I'm Jill and I'm here with |
| 0:24.8 | Carleen. If you're a long-time listener you probably know by now that we're two |
| 0:28.3 | Beauty Editors, turn Beauty Podcasters and we're in your AirPods. |
| 0:32.6 | Every single Wednesday we're delivering the best in beauty |
| 0:35.0 | from Deep Dive founder interviews |
| 0:36.9 | where we get the juicy backstory on Beauty's best selling products. |
| 0:40.8 | We also do our hashtag damn good product review episodes where we tell you what's good in terms of product drops. |
| 0:47.0 | Yeah and really we cover like the breakthrough minds and beauty you know who's moving yes who's |
| 0:53.9 | shaken that so makeup pros hair pros estheticians doing the most and also the |
| 1:00.7 | Instagram and Tik-Toc stars who are causing products to sell out and today we're fresh off a flight |
| 1:07.6 | from New York City where we caught up with the it girl du jour, Matilda Jerv. |
| 1:14.0 | And this one was IRL baby. |
| 1:16.0 | I mean, I just love the energy of an in-person interview back in studio. |
| 1:20.0 | And even if you've never heard of Matilda, stick with me here because I can guarantee you that your closet right now, |
| 1:27.3 | your Instagram feed right now, and even the trends you see on Pinterest and show your hairdresser like curtain bangs. Many of these current |
| 1:35.2 | era defining beauty moments can be traced back to Matilda. She has like the hair of Far Fawcett with the face of Brigitte Bardot. So obviously gorgeous. |
| 1:46.7 | Her style, it's more about layering like something fitted with really oversized blazers that |
| 1:52.4 | are so of the moment, relaxed jeans or like dress |
... |
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