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Everyone is Lying To You: influencer culture with Jo Piazza

Thanks For Asking

Feelings & Co.

Society & Culture, Personal Journals, Health & Fitness, Mental Health

4.713.4K Ratings

🗓️ 15 July 2025

⏱️ 91 minutes

🧾️ Download transcript

Summary

Influencers are the people (women!) that people (women!) love to hate. But they also have a huge cultural and economic impact. It’s tangly, and Author and Podcaster Jo Piazza has been reporting on influencer culture for over 5 years. Her new book, Everyone is Lying To You, is a thriller set in the world of trad-wife influencers, and I loved it so much I had to sit down and talk to her about what we love (and loathe) about this industry.  Jo’s book, Everyone Is Lying To You is out July 15, 2025 and worth a pre-order! Jo’s Recs: The sneaker The sweatpant jeans The mascara Nora’s Recs: The Brick (code NORA = 15% off) Merit Beauty Recess (code NORA = 15% off) Have something you want to talk about? You can call or text us any time at 612.568.4441 or email [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hi guys, it's Nora. If you like what we've done here on Terrible Thanks for asking, you might

0:06.3

want to check out our YouTube channel. We have two new videos going up every week over at

0:12.9

YouTube.com slash at feelings, A-N-D, co. That's feelings and co. There's a link to it in our show description. So see over on

0:23.2

YouTube if that's what you're into's not a title that I am excited to say. I resisted it. I resisted all aspects of it.

0:57.6

I resisted the word. I resisted the brand deals. I resisted all that comes with that word,

1:06.2

with the word influencer. And I think I resisted it because I knew that it came with judgment and because honestly,

1:12.8

I had and still have some judgment around it. Influencing, like any industry that is dominated

1:21.1

by women, is devalued, it is belittled, it is vapid, it is shallow, it is insincere, it is promoting

1:29.0

hyperconsumption. And yeah, yes, in many cases, yes, yes. But these are also women who have

1:36.0

significant cultural and economic impact, even if you don't like them, even if you think

1:41.8

they're silly. You can't deny that.

1:47.1

These are women who make a big impact. They make a big impact on us.

1:49.8

They are also just monetizing what women have done forever, recommending things that they like to people

1:57.9

that they care about.

1:58.8

But instead of the sphere of influence being limited to your friends,

2:02.2

your family, the women in your neighborhood, it could be anyone, anywhere around the world.

2:07.8

It is parisocial. It is sales. It's marketing. It's running a business. It's entrepreneurship.

2:15.8

There are problems with it, sure, but it is not evil like

2:19.6

Jeff Bezos, right? Just ruining everything. I'm not even meaning that as hyperbole, right?

2:27.2

Like gobbling up, making bookshops, you know, intentionally going after bookstores,

2:33.9

busting unions, ruining our planet.

2:37.8

They are not on par with like the Koch brothers, you know, but anything that women do,

...

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