The Michael Berry Show.

All right, so here's what I want to encourage you to do.

I know that you feel left out from the zeitgeist of the moment.

That's not your flag that they're celebrating this month.

You don't buy into all that nonsense and the pronouns and all of that.

I understand that.

I want you to think about what your brand is.

I want you to think about that today, not just right this moment, but today, the whole day.

I want you to decide what that brand is.

And then filter everything through, is this consistent with my brand?

It's consistent with who I am.

We normally talk about foul use and things like that, but sometimes brand is a better way to express that.

For instance, what was Willie Nelson's brand?

It stayed pretty consistent.

Now, there were entire decades that Willie seemed to kind of fall off the side of the earth.

He wasn't on the map anywhere.

But then eventually we, the people came back to Willie.

And we were delighted to know that Willie hadn't changed.

He was still Willie.

We just, we went away for a while and then like the prodigal son, we came home and there was Willie.

And it was so comforting.

Oh, there's Willie, right?

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