Everlane: Michael Preysman
How I Built This with Guy Raz
Guy Raz | Wondery
4.8 • 31.1K Ratings
🗓️ 20 November 2023
⏱️ 76 minutes
🧾️ Download transcript
Summary
When Michael Preysman founded Everlane, he knew nothing about fashion–he just wanted to see if he could build an online platform that would generate buzz around anything. He started with a cotton T-shirt, and taught himself every stage of production, from sourcing the fabric, to cutting, dyeing, and finishing. When Michael realized that some luxury brands charged as much as seven times the actual cost of a T-shirt, he decided to sell his for $15, and soon caused a stir by telling the world exactly what it cost to make. Eventually the brand shifted its focus to sustainability and social responsibility, a strategy that invited harsh criticism, especially during the Covid era. Today, Everlane is a multi-million dollar business that has expanded to sweaters, denim, outerwear, and accessories.
This episode was produced by J.C. Howard, with music by Ramtin Arablouei
Edited by Neva Grant, with research help from Sam Paulson.
Our audio engineer was Gilly Moon.
You can follow HIBT on Twitter & Instagram, and email us at [email protected].
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Wundery Plus subscribers can listen to how I built this early and ad free right now. |
| 0:05.0 | Join Wundery Plus in the Wundery App or on Apple Podcasts. |
| 0:10.0 | What's better than finding quality candidates? |
| 0:12.6 | Finding them fast? |
| 0:14.1 | With indeed, you can attract talent, interview candidates, |
| 0:17.3 | and hire all in one place. |
| 0:19.4 | As soon as you sponsor a post on indeed, |
| 0:22.1 | you get a short list of quality candidates whose CVs match your job |
| 0:25.8 | description boom just like that so start hiring now with a 100 pound |
| 0:30.8 | sponsored job credit for your job post at indeed.com slash how I |
| 0:35.1 | built offer good for a limited time. Claim your 100 pound credit now at indeed |
| 0:40.3 | dot com slash how I built. Just go to indeed dot com slash how I built. Indeed. slash how I built. Terms and conditions apply. Need to hire? You need indeed. |
| 0:55.0 | This episode is brought to you by Pipe Drive, the easy and effective CRM for closing more deals and to drive small business growth. |
| 1:06.0 | With Pipe Drive you can track your sales pipeline, manage leads, |
| 1:11.0 | and automate your entire sales process in one central place so you can focus on selling. |
| 1:18.0 | Plus, Pipe Drive is easy to use. |
| 1:21.0 | It's fully customizable for your needs and produces visual reports for your business |
| 1:26.3 | to unlock even more sales success. |
| 1:29.7 | Sign up today and get a special 30-day free trial right now at pipe drive.com with the code |
| 1:37.1 | built terms and conditions for the discount apply. |
| 1:40.5 | Hey it's Guy here and before we start the show, I want to share something I heard recently from |
| 1:44.7 | Stephen Colbert. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.