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It's Been a Minute

Even influencers are burning out; plus, there's nothing boring about 'Normal Gossip'

It's Been a Minute

NPR

News Commentary, Society & Culture, News, Spirituality, Religion & Spirituality

4.68.8K Ratings

🗓️ 10 June 2022

⏱️ 35 minutes

🧾️ Download transcript

Summary

These days, it seems everyone wants to be an influencer. But as content creators realize that it's a demanding, often short-lived career, they're forcing us to think hard about the future of an industry that's still on the rise. Guest host B.A. Parker speaks with Rebecca Jennings, senior correspondent at Vox, who reported on how influencer burnout is a microcosm of our changing relationship with work.

Transcript

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0:00.0

Hi, this is John Parker. Today on the show, why influences are quitting social media and

0:06.5

what it says about the job market? Plus, some good scolding hot gossip and why gossiping

0:11.9

could be a good thing. Alright, here's my sister, VA Parker.

0:16.7

Hey everyone, I'm VA Parker. I'm a writer and audio producer and I'm so excited to be

0:25.5

the guest host here on It's Been a Minute for the month of June. And there's one thing we

0:29.9

talk about before we start today's show. NPR is doing its annual survey to better understand

0:36.2

how listeners like to spend time with podcasts. Please help us out by competing a short

0:42.2

anonymous survey at npr.org slash podcast survey. We would really appreciate your help

0:48.7

to support NPR's podcasts. That's npr.org slash podcast survey. Okay, and if that's done,

0:59.7

here's something you should know about me. A lot of people, especially in my line of work,

1:05.5

I'm perpetually online, constantly lured into late night swiping on TikTok, watching

1:12.9

baking videos, to rakey sessions, to a guy who's seductively chopping wood. All the folks

1:25.8

behind those accounts are creating content so much so that it's become a growing part

1:31.0

of our economy. In fact, reportedly over 50 million people describe themselves as content

1:37.8

creators or influencers. Some of those people like Emma Chamberlain or Ricky Thompson,

1:45.5

they're able to turn influencing into a very lucrative career. Before a lot of creators,

1:52.3

making content alone doesn't bring in enough to pay the bills. I think if you think about

1:58.8

the creator economy in a similar way as you do with the gig economy, it makes a lot

2:04.2

more sense because as we know, a lot of people are quitting their full-time jobs to go

2:10.0

maybe drive Uber one day and have a podcast the other day. They're cobbling together

2:14.0

basically a couple of different side careers and building the life that they want out

2:19.7

of that. Whether they make money on it is a different question because those 50 million

...

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