Welcome to the Good Money Podcast, where we believe money is not bad and good people should have more of it.

We help business owners and entrepreneurs just like you,

build their business and build their wealth

so they can do more good.

If you like to do business a better way, this is the place for you.

We know that running a business can be hard and sometimes lonely, so you deserve to know

how to be successful now.

That's why each week we give you access to the best business minds.

We bring you insightful interviews, impactful stories, and the inspiration you need so you can

build the business you want and enjoy more meaning and freedom in your life.

I'm your host Derek Kenny.

Picture this. It's a typical Tuesday morning. You're having coffee and checking

social media when you notice your business is being flagged in different posts

repeatedly. There's growing criticism over a post that you made and suddenly people are calling on their friends to boycott your business.

What do you do?

This scenario probably never crossed your mind until a few years ago when cancel culture started destroying businesses

So if your business has ever put in this scenario, how do you respond? My guest today, Evan Nierman, is a top crisis PR expert.

During the past two decades, he's provided crisis management and strategic communications

counsel to leading companies, high-profile business leaders, government officials, and presidential candidates.

He's the founder and CEO of Red Banyon, an international crisis management and public relations firm.

Today, Evan reveals how to be relatable to your customers

while also being cautious about what you share on social media and how to avoid controversial topics that could lead to

...