ESPN President of Programming and Original Content Burke Magnus, and Tim Layden, writer at large for NBC Sports

Sports Media with Richard Deitsch

Audacy

News, Business News, Sports, Sports News

4.3 • 721 Ratings

🗓️ 1 February 2022

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 180 of the Sports Media Podcast features two guests. First up is Burke Magnus, the President, Programming and Original Content for ESPN. He is followed by Tim Layden, writer at large for NBC Sports In this podcast, Magnus discusses how ESPN negotiates sports rights deals; his philosophy when it comes to rights acquisition and negotiation; how negotiating with the NFL is different than other entities and where the similarities are; dealing with deals in the billions of dollars; why the college football playoff has not yet expanded; ESPN’s upcoming SEC deal; ESPN’s interest in maintaining Big 10 Football; ESPN’s relationship with the NBA; ESPN’s F-1 deal and where that property is heading forward; how ESPN and Disney executives look at sports betting gambling space and what that means for ESPN; whether ESPN can serve both the traditional cable model and the growing direct-to-consumer model; how many years away from a direct to consumer title game of significance; ESPN’s interest in the upcoming NFL Sunday Ticket rights package; is the sports streaming too crowded; ESPN’s Australian Open issues and much more. Layden discusses the upcoming Beijing Games; what stories are the most interesting for the Games; how to cover an event when you are not there; the relationship between feature writer and subject; debates about access, the state of horse racing in 2022, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0	Hey everybody, this is Richard Ditch and welcome to the sports media podcast.
0:10.7	My producer is Patrick Antonetti.
0:12.3	Two guests this week, two interesting segments.
0:14.9	First up, Burke Magnus, who is the president of programming and original content at ESPN.
0:21.6	He's a major player at that company.
0:24.5	Negotiates sports rights deals.
0:26.7	He's in the room with the people when ESPN is negotiating for NFL rights or soccer rights,
0:34.2	obviously upcoming NBA rights.
0:36.2	And we went an hour on all sorts of the ESPN and
0:40.6	industry related topics. I really, really appreciate this time. I've always enjoyed talking to Burke.
0:45.1	And we talk about sports rights deals while the college football playoff has not yet expanded.
0:49.8	ESPN's upcoming SEC deal. ESPN's interest in maintaining the Big Ten, their relationship where it stands with the NBA, what they're thinking about with F1, what they're thinking about with gambling, some of the problems with the Australian Open.
1:03.3	So it's a far and wide-reaching conversation about ESPN and its business.
1:09.7	So I think you will enjoy that.
1:12.1	He is followed by Tim Layden, writer at large for NBC Sports, and my colleague gets
1:16.1	Sports Illustrated for many, many years.
1:18.4	One of the truly great feature writers in the country.
1:21.7	If you are a sports fan, particularly sports writing fan, you have probably read Tim
1:25.7	Layden's work along the way.
1:27.2	He discusses the upcoming Bayesian games, what stories are of interest to him Tim Layden's work along the way. He discusses
1:27.8	the upcoming Beijing games, what stories are of interest to him, what he's going to be writing
1:31.8	for NBC sports. The relationship between a feature writer and a subject, Tim has explored that
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