ESPN data strategist Flora Kelly
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 8 April 2024
⏱️ 35 minutes
🧾️ Download transcript
Summary
Episode 388 features ESPN Vice President of Brand Strategy and Content Research Flora Kelly. In this podcast, Kelly explains her role at ESPN and how that informs the company; how her research team works; the macro trends she is seeing in sports in 2024; why college sports is continuing to soar; the incredible numbers for women’s college basketball; how young fans process sports; the enduring power of the NFL; how ESPN looks at gambling data, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.
Transcript
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| 0:30.1 | This Sunday, the race for Premier League glory continues as Manchester City take on Liverpool |
| 0:35.2 | at the Etihad. |
| 0:36.4 | As good as it gets! |
| 0:37.7 | And you can stream every moment live on Sky Sports. |
| 0:41.3 | Well, it's just wonderful. |
| 0:42.7 | Available without a contract with Now. |
| 0:45.6 | Absolutely brilliant. |
| 0:47.6 | Stream Manchester City versus Liverpool this Sunday from 4pm. |
| 0:51.2 | Head to Nowtv.com 18 plus Sky Sports content stream via internet. Full terms apply. |
| 1:09.0 | Welcome to the sports media podcast. |
| 1:11.2 | I'm your host Richard Deich. |
| 1:12.1 | My producer is Patrick Antonetti. |
| 1:13.8 | One guest on this episode, but an excellent one. |
| 1:17.2 | It will be someone who will take you behind the curtain at ESPN. |
| 1:22.8 | Flora Kelly is the vice president of brand strategy and content research for ESPN. I will let her describe |
| 1:30.5 | what her job is. But this is somebody who processes all the metrics that come into ESPN, |
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