That's the nothing personal word of the day.

It is Wednesday, August 9, 2023, and we are off to the races with a blockbuster announcement

yesterday. That pen entertainment and ESPN are a cut and a deal. ESPN has been in the news

a lot recently, trying to figure out what's going on with Disney. How much ESPN is worth?

Could they be selling? Who's running Disney? How are they monetizing?

ESPN said, you know, there's a whole stream of revenue that we're not getting. And why

is that? Why do we get ad revenue from DraftKings and FanDuel? But we don't have our own sportsbook.

It's going to be legal in 50 states soon. Why don't we look for a dance partner? In an industry

where there's a duopoly, DraftKings and FanDuel, have the lion share of the market, and

other companies have tried, unsuccessfully, to find their way onto the podium. Fox tried

its own betting app site. Nope. Penn said, let's start bar stool. We're going to buy

bar stool. We're going to start a bar stool sportsbook. Nope. Fanatic said, let's buy points,

bet that'll get it done. Eh, maybe. Caesars, let's spend some serious money, have people

bet with Caesars, bet MGM. Let's get Jamie Foxx. Nobody can touch DraftKings and FanDuel.

Fanatic said, you know, I got to tell you, I think that we have a way to do it. Instead

of living with Port Noine bar stool, why don't we align ourselves with the top brand in sports?

The place where everybody goes for information, betting is information. If you can get everybody

to go to the same place to get the information they used to make the bet and then not have

to go anywhere in order to make the bet. And you're pulling in money left, right, and center

from the same person. Now we're talking. We're talking integration. ESPN starts its talks

with Penn and says, we're happy to give you our brand. We're happy to make it so our customers

can think that they are betting with ESPN. We're happy to have you run it. But you know,

...