Errol Denger- Adobe- Experience-Driven Commerce Program and the Acquisition of Magento
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 12 June 2018
⏱️ 30 minutes
🧾️ Download transcript
Summary
As the director of the experience-driven commerce program at Adobe, Errol Denger and his team have focused on developing the commerce capabilities necessary to support the eCommerce use case, and have recently acquired the eCommerce platform Magento.
Denger discusses how experience-driven commerce works to create different experiences for first-time customers versus long-term customers, B2B and B2C examples of experience-driven commerce, the role of AI and algorithms, and how the recent acquisition of the eCommerce platform Magento will provide customers with frictionless, contextual, and more seamless transactions.
To learn more, visit the Adobe and Magento blogs, or contact Errol Denger directly at denger@adobe.com.
Transcript
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| 0:00.0 | Welcome to Almost Here, Round the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.6 | Future Technologies are always to transform our lives for better or worse or the focus of this podcast. |
| 0:13.2 | Almost here means these technologies are now here and starting to be used. |
| 0:17.8 | We're just around the corner, from Bitcoin to artificial intelligence, 3D printing, |
| 0:22.6 | blockchain, virtual reality, and more. |
| 0:25.6 | Hello, this is Richard Jacobs with the Future Jack podcast. |
| 0:30.6 | My guest is Errol Dengar. |
| 0:32.6 | He's the director of experience-driven commerce program and strategy at Adobe. |
| 0:42.3 | And Arrow is going to talk about some interesting happenings at Adobe as it relates to them acquiring Magento, which is an e-commerce platform. |
| 0:47.1 | But I want to say, Errol, hello, and how are you doing? |
| 0:49.6 | Thanks for coming. |
| 0:50.5 | Thanks, Rich. |
| 0:51.1 | It's a pleasure to be here. |
| 0:53.1 | Yeah, tell me a little bit about your background, you know, maybe the last few years and how it led to your working at Adobe. |
| 0:59.1 | Oh, well, I guess you could say I'm a commerce geek at heart. I've been doing this about 20 years, started at the days of web van and, you know, sock puppets, if you remember that. |
| 1:10.2 | But over the past, yeah, who can forget, |
| 1:13.7 | but over the past several years, I was at IBM running their commerce practice, and more |
| 1:19.7 | recently at Adobe, we launched the experience-driven commerce program. So Adobe has a very rich experience cloud or our marketing cloud, |
| 1:30.2 | and my team and I have focused on developing the commerce capabilities necessary to support |
| 1:37.1 | the e-commerce use case. And obviously with that, we then decided to take a more aggressive |
| 1:43.8 | stance and completely fill the gap |
| 1:46.7 | through the acquisition of Magento. So what is, what's experience driven commerce? What does that |
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