Eric Worre: How to Handle Product Claims
The Excellence Project with Eric Worre
Eric Worre
4.8 • 636 Ratings
🗓️ 16 June 2019
⏱️ 18 minutes
🧾️ Download transcript
Summary
In this follow-up to his Network Marketing Wake Up Call, Eric recently went online to provide guidance on how Network Marketing Professionals can responsibly and effectively handle product claims.
Show Notes
Eric provides a real life example of a proper product claim and the big difference in the words that are used versus the words that could potentially be used by some in the Network Marketing Profession. [1:45]
Eric explains what consumers see when they look at product claims and why playing it safe and being responsible with your words is the best policy. [9:29]
Eric urges companies and leaders to arm their people with the proper language and disclaimers about their products or services so that consumers can make informed decisions. [11:45]
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Transcript
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| 0:00.0 | Ask for money and get advice. |
| 0:03.0 | Ask for advice. Get money twice. |
| 0:07.0 | He's a best-selling author and the world's number one trainer for |
| 0:12.0 | entrepreneurship in network marketing. |
| 0:13.4 | It's time to go pro with Eric Warry. |
| 0:18.9 | Hey everybody, welcome to go Pro with Eric Warry. |
| 0:20.9 | My name is Eric Warorry and today I want to continue a conversation |
| 0:27.0 | that we've had regarding challenges in the network marketing profession and |
| 0:31.7 | what we can do to get better. |
| 0:35.9 | And the challenge for today that I want to talk about is how to responsibly and effectively |
| 0:41.7 | handle product claims. |
| 0:44.5 | Any claim about your product or service |
| 0:47.7 | that you're making to the public is important. Now there's two sides of it. Word of mouth is the most powerful |
| 0:55.6 | form of advertising in the world, but we do need to be responsible with that word of mouth. |
| 1:00.9 | So in this episode, which is shorter, it's like 15, 20 minutes long, this |
| 1:08.8 | episode is going to give you some guidance as to how to more effectively think about how you brag about your product or your service. |
| 1:19.4 | I think it's going to help. |
| 1:20.6 | Check it out. |
| 1:22.1 | Hey everybody, Eric Worry here, how you doing? |
| 1:25.0 | I've wanted to follow up from our conversation talking about Bima Advocare, Regulatory, Scrutiny, |
| 1:35.7 | challenges in the media, those types of things. |
| 1:40.5 | And what I want to talk about today is product claims and give you a kind of a real life example of what and I'm going to do this more and more can I give you |
... |
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