Here's your Forbes Daily Briefing for Monday, January 13th.

Today on Forbes, Eric Schmidt's new secret project is an AI video platform called Hoogley.

Former Google CEO Eric Schmidt has spent the last few months working on an artificial intelligence project that aims to

capitalize on the booming landscape of AI video generation. The startup, which has not been

previously reported, was founded last year under the name Hoogley, according to sources with

knowledge of its development and business materials viewed by Forbes.

Schmidt's family office, Hill Spire, is currently financing and housing it.

Schmidt, the billionaire so-called AI whisperer, has become a sometimes polarizing voice in Silicon

Valley and Washington on the promise and perils of artificial intelligence,

alternately claiming that it will, quote, double everyone's productivity,

characterizing these systems as, quote, nuclear weapons of a different kind,

or predicting as he did last December that it may become so sophisticated that, quote,

we seriously need to think about unplugging it.

Several months earlier, however,

Schmidt and a small cohort quietly incorporated Hoogley LLC,

a company that broadly describes its mission as, quote,

democratizing video creation with AI.

Its website, which consists of a single landing page

and does not name Schmidt nor any of its staff,

claims that it's, quote,

creating innovative solutions that bring people closer,

simplify communication, and enhance engagement.

...