Era of the Entrepreneur: Small Business as Economic Game-Changer

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 4 January 2012

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There’s a global financial crisis, and struggling companies are reducing staff, or worse, shuttering doors. If you’re out of a job, you’d be out of your mind to consider starting a business today. Right? Not true, says small business expert Susan Wilson Solovic. “We are entering a new era in which the majority of Americans will either own a small business or work for one....While it may seem counterintuitive, a recessionary climate can actually be an ideal time to start a business.” Need proof? Hyatt Corporation, Burger King, FedEx, MTV, CNN and HP started small in down economies. And college dropout Bill Gates started Microsoft in a sluggish economy, eking out just $16,000 in revenue his first year. Whether you’re a big biz seeking to contain costs, a small biz in need of advice, or just have an “I wanna be my own boss” gleam in your eye, pour a cup of Joe, Earl or OJ and join us for food for thought on the Era of the Entrepreneur: Small Business as the New Economic Game-Changer.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.7	This is Coffee Break with Game Changers, presented by SAP.
0:17.7	The best run business is run SAP.
0:20.3	Your host and moderator is Bonnie D. Graham. You'll hear from
0:23.2	the innovators who have learned to use game-changing technologies to shake up the status quo and help
0:28.1	move today's businesses in new directions. Now, here's Bonnie D. Graham. Happy New Year. Welcome to our
0:36.0	first show of 2012. I hope you're writing the right year on your checks. Luckily, I haven't had any to write yet. Okay, let's get down to business. Yes, there is a global financial crisis. Yes, banks are in trouble. Countries are in trouble, and businesses are in trouble.
0:59.5	In fact, many businesses are reducing staff or worse, shuddering some or all of their doors.
1:06.4	Well, if you're out of a job, I'm going to go on record as saying you'd be out of your mind to consider starting a new business today, right?
1:13.7	Not true, according to my first guest, Susan Wilson Sullivan, who is a small business expert and author.
1:21.5	Susan says we are entering a new era in which the majority of Americans will either own a small business or work for one.
1:22.8	Hmm, that's food for thought.
1:29.9	While it may seem counterintuitive, she says, a recessionary climate can actually be an ideal time to start a business.
1:31.1	Do you need proof?
1:32.9	Well, let's look back in corporate history.
1:34.7	You ever heard of Hyatt Corporation?
1:36.0	How about Burger King?
1:36.8	FedEx?
1:37.8	MTV?
1:38.4	Uh-huh.
1:39.9	CNN, NHP.
1:43.6	All started very small in previous down economies.
	...

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