Nobody cares for you like family.

Family heating and air.

When you call to have your home or businesses heating and air serviced, what do you expect from them?

The salesman in a colorful truck?

Or do you expect a highly trained expert with your best intentions in mind?

The answer is obvious.

Call the company that treats you like family.

My name's Malian.

I look forward to answering your call.

Family heating and air conditioning is your trusted local independent American standard heating and air conditioning dealer.

Nobody cares for you like family. Family heating and air.

It's a commercial or a PSA that did not run during the Super Bowl. It ran adjacent to the Super Bowl. Yeah, so this is kind of a

strategy that we've seen certain organizations and companies come up with the last few years.

We all know Super Bowl commercials are extremely expensive, $8 million for 30 seconds this year.

So if you've got a brand or a business and you can't afford the $8 million for a Super Bowl

commercial, what a lot of places are doing is can't afford the $8 million for a Super Bowl commercial.

What a lot of places are doing is they're producing the commercial and then releasing it on

social media on Super Bowl Sunday trying to kind of catch the wave of commercial discussion

and people watching commercials on Twitter and Facebook and get some extra oomph from their

marketing budget without

actually having to buy a commercial in the Super Bowl the placement of this

commercial might have been actually better if they played it during the

...