Episode 94: 094 - Hey, Could I Ask You a Few Questions? The Art of Surveys

The Fizzle Show

fizzle.co

Entrepreneurship, Business, Careers, Freelancing, Marketing, Small Business

4.8 • 648 Ratings

🗓️ 25 February 2015

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

    <p><a href="http://fizzleshow.co/94">http://fizzleshow.co/94</a> - So many answers to current problems are in talking to your customers. That's why we make guides and courses on <a href="http://fizzle.co/audience-guide">defining your target market</a> one of the first orders of business here at Fizzle. And yet, it's a weapon even successful entrepreneurs forget to use. Recently Corbett and I helped Scott Dinsmore with the design of a <a href="http://liveyourlegend.net/">new website</a>. The first step for me in a project like this is to figure out the heart and soul of his business. So we sent Scott off to record some interviews. I wanted to hear it from the horses' mouths. In all honesty, he set out on that task dragging his feet. *"What should I say? What do we need to get out of these?"* I gave him some guidance and forced him to dive in. When he did, when he started hearing the stories of his audience members he got hooked: > "These conversations you made me have were probably the single most important thing I did last year!" We're huge fans of talking to customers to get your next big idea or figure out how to better execute your current plan. In this episode we talk about a specific way to hear from your customers: surveys. We've conducted a massive <a href="http://fizzle.co/sparkline/net-promoter-survey">NPS survey</a> with our customers recently and we wanted to share how to do something like this with your own audience. Enjoy!</p>

Transcript

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0:00.0	Hello and welcome to The Fizzle Show.
0:07.1	You know where this is? The Fizzle Show.
0:09.4	Actionable, articulate, and entertaining conversations about running a business in the modern world.
0:15.0	Every Friday, we publish another conversation about entrepreneurship, building a thriving audience,
0:20.5	in the battle of supporting yourself doing something that you care about.
0:24.9	In this episode today, you know, so many answers to your current problems are going to be found in talking to your customers.
0:33.2	That's why we make guides and courses on defining your target market, one of the first orders of business here at Fizzle.
0:40.4	And yet, it's a weapon even successful entrepreneurs forget to use.
0:44.3	Corbett tells a great story about how Scott Dinsmore did this,
0:46.6	found his next breakthrough idea,
0:48.0	says it's the most important thing you ever did this past year in his business,
0:51.2	important stuff in talking to your customers.
0:53.1	And now in this episode, we talk about a specific way in talking to your customers and now in this episode we talk
0:55.3	about a specific way to hear from your customers surveys we conducted a massive nps survey we talk
1:02.2	about that in here uh with our customers recently we wanted to share how to do something like this
1:07.8	with your audience how to do a survey what are some things you need to know about?
1:11.8	All right?
1:12.8	Your host, star, there's three of us.
1:14.5	If we were internet platforms, Corbett would be Google.
1:18.4	All of the information you need served up in a humble, minimalist interface.
1:22.6	Barrett would be Reddit, a far-reaching index of awesome that spans thousands of subjects with all the
1:29.4	latest and greatest ideas on the internet.
	...

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