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Thank you very much. I want to welcome everyone back to the Pekingiano show, returning to the show today. Joe at Will. How are you doing Joe?

I'm just fine Pete, how are you? Thank you for having me. me. Oh no problem at all I've wanted to talk about this book on the show for a while and share some passages and I notice when when you and Tim Kelly on our interesting times, the Powers and Principalities

episodes, when you guys do those episodes, you refer to the book, The personality by Adorno and his crew often.

So when did this book first come on your radar? I think I started being aware of it in probably 2000. I read an article by

Jeffrey Steinberg, one of the La Rouge Scholars. It was called from

Cybernetics to Littleton, I believe, techniques and mind control. And he, you know, shows the overall context of the group that produced it and how it relates to other elements within culture and and so that was kind of how I first you know became aware of it and started

setting it was just through Steinberg's articles and descriptions of it.

...