Episode 87: Personal Brands

Real Business Owners

Trevor Cowley

Business

5 • 704 Ratings

🗓️ 26 January 2021

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

There’s a pretty clear shift happening in today’s consumers. With each passing year, more and more folks are choosing to do business with PEOPLE they know, like and trust as opposed to faceless organizations. When you consider today’s premier brands (Facebook, Amazon, Tesla, etc.), it’s surprising how often you’ll find an individual leading the company who, even outside the business, is a celebrity in their own right. They’ve invested in a personal brand, and it’s paying off in a big way.

In this episode, we lay out how to build and leverage a personal brand. It’s a longterm play, but, mark our words, personal branding will prove to be a huge separator 5-10 years down the line!

If you are ready to level up personally and professionally, go to joinrbo.com

Transcript

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0:00.0	Real business and real business. Whatever your situation is currently is not your forever situation.
0:05.9	That's really what real business owners is, man. We don't care where you come from. Where are you going?
0:11.3	Our goal and our job is to reduce the mistakes that you have to make or the money that you have to lose.
0:16.8	You want to be an entrepreneur. You want to be successful. Don't give up. You learn, adjust, and continue to move forward.
0:24.3	Welcome back to the Real Business Owners podcast. This is episode 87 with Trevor Cowley and Kel Goodman as usual.
0:31.7	What's up? Guys, today we want to talk about a topic that I think will benefit you for many, many, many, many years.
0:39.8	It's something that's going to take a little bit of time to build, but it's something that I think every business should be focused on at this point.
0:50.0	And that's personal branding, right?
0:52.6	Building a brand for yourself as an individual behind the business, right?
0:59.0	You know, a lot of people want to build brands. And when they say that, they're talking about building their company into a brand.
1:07.2	Unfortunately, you know, in this day and age, people want to do business with people that they know like and trust, right, rather than just a corporation or a business, right?
1:16.8	So if you know somebody in the car industry, you probably go to them to buy a car.
1:21.4	You don't care where they work.
1:22.9	You just trust that individual.
1:24.9	You know, a real estate agent, if it's a friend or family member that you know like
1:28.4	and trust, you choose that individual.
1:31.0	So, again, outside of friends and family that know who you are, you need to make sure that
1:37.0	other people that aren't in your immediate ecosystem also know who you are so that you can
1:42.9	become an authority in your industry,
1:45.6	right? And how you do that is through content, through information, bringing value to their
1:51.3	lives. And standing out too. Yes, standing out. And I think you can stand out by building a
1:58.8	personal brand. That's part of it, right?
	...

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