Episode 779 | 10 Myths Most SaaS Founders Believe

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 17 June 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are common SaaS myths sabotaging your success? In this episode, Rob Walling sits down with SaaS growth expert (and TinySeed Institute coach) Marc Thomas to break down ten persistent and damaging myths believed by many SaaS founders and why challenging them is key to scaling smart. Topics we cover: (4:52) – “I’m not good at marketing” is a lie (8:48) – Top-of-funnel obsession (13:12) – Lifetime affiliate payouts = profit killers (18:21) – Hiring a marketing team too soon (21:52) – Chasing new markets too early (25:08) – Fear of sending more email (27:36) – Chasing shiny growth hacks like programmatic SEO (31:14) – Dismissing sales in favor of only self-serve (35:10) – Avoiding competitor content out of fear Links from the Show: MicroConf Europe – September 28–30 · Istanbul, Türkiye TinySeed SaaS Institute Positive Human Marc Thomas | LinkedIn Marc Thomas’ LinkedIn post on 10 SaaS Myths If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	You're listening to Start Up for the rest of us.
0:02.1	I'm Rob Walling, and in this week's episode, I talk with Mark Thomas, about 10 myths that most
0:09.7	seven-figure SaaS founders believe.
0:12.3	And this is based on a LinkedIn post he pushed live a couple weeks ago.
0:17.3	If you don't know of Mark Thomas, he has spoken at MicroConf Europe, and he'll be speaking again this year in Istanbul, Turkey, in just a few months.
0:26.4	Mark served as head of growth for both powered by search and Podia, and he's now doing growth consulting, and he is one of our founding coaches of SaaS Institute, which is our premium coaching program.
0:39.7	You can head to SaaS Institute.com if you are interested in learning more about that.
0:45.1	Before we dive in to this episode, I want to tell you a little more about microconf Europe in
0:49.3	Istanbul in just a few months. I'm really excited for it. It's going to be in late September.
0:53.7	You can head to
0:54.3	microconfiEurope.com to buy a ticket. As of the time I'm recording this, which is about two
0:59.9	weeks before this episode goes live, we are already 65% sold out. All the early bird tickets
1:05.4	have sold out. We have sold out all of our events for the past few years. So if you want to
1:09.8	come to this event, you really do want to get a ticket now. We have speakers like Mark Thomas, who you're about to hear
1:16.0	from, Michelle Hanson, founder of Geocodeo, an author of Deploy Empathy, and James Mooring,
1:22.4	founder of Astalti, who was on the show, I don't know, in the past six months. It's a great crew that's forming.
1:28.4	We're going to have another couple speakers as well.
1:31.2	And I'd love to see there, September 28th through the 30th in Istanbul.
1:36.0	You can end to microcomphEurope.com if you are interested.
1:39.4	And with that, let's dive into my conversation with Mark.
1:41.9	Thank you. let's dive into my conversation with Mark.
1:53.0	Mark Thomas, welcome to Startups with the rest of us.
	...

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