Episode 772 | A Highly Effective Framework for SaaS Positioning

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 29 April 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you position your SaaS for success? In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters. Topics we cover: (6:59) – What is positioning, really? (11:16) – Why your homepage matters more than your pitch deck (14:17) – Workflow-based segmentation vs. firmographics (17:39) – Positioning against competitive alternatives (31:13) – The #1 mistake founders make with positioning Links from the Show: MicroConf Growth Retreat | London, UK - May 14-16, 2025 Invest in TinySeed Get Access to Anthony’s MicroConf New Orleans Talk Anthony Pierri (@anthonypierri) | LinkedIn Anthony Pierri (@apierriPMM) | X Fletch If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Thanks for joining me for this episode of Startups for the Rest of Us.
0:02.8	I'm Rob Walling, and in this episode, I'm joined by Anthony Piari.
0:07.1	He's the co-founder of Fletch, which is an agency focused on B2B SaaS positioning.
0:14.8	And Fletch has helped over 400 startups discover their ideal product positioning.
0:19.5	Anthony and his co-founder joined us in New Orleans just a couple weeks ago at
0:23.9	MicroConf, and he did a talk about positioning about their really detailed, I call it a
0:29.9	framework, he calls it a methodology for defining and describing your positioning as a B2B
0:36.5	SaaS founder.
0:37.2	I love the conversation we had today because I got to start off by having Anthony define
0:42.2	positioning in his words because if you know anything about positioning, it's that everyone
0:47.5	seems to define it just a little bit differently.
0:50.1	And then we dive in to their methodology.
0:52.6	It's a great conversation.
0:54.0	And before we dive into that, at Tiny Seed, we are raising our third fund, Tiny Seed Fund
0:59.7	3.
1:00.6	I mentioned it on the show here before.
1:02.3	If you want to index across hundreds of early stage B2B SaaS companies, in my opinion,
1:09.4	Tiny Seed is the best place to do that. You can head to
1:12.5	tinyseed.com slash invest to find out more. And if you are an accredited investor or equivalent,
1:19.2	and you want to put a little money in a place that is not the public stock markets, and it's not
1:23.6	invested in crypto, but it's in an asset that we've seen Duke quite well over the past
1:30.5	5 to 10 to 15 years. You can add to tinyseed.com slash invests. And with that, let's dive into our
	...

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