Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 25 March 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is product management more of an art, or a science? In episode 767, Rob Walling is joined again by Brendan Fortune to answer listener questions focused on product management. They discuss identifying your ideal customer profile, prioritizing feature requests, and positioning against competitors. They also weigh in on how product managers should focus their time. Topics we cover: (2:50) – Is your ideal customer always your highest paying one? (8:11) – Finding just one ICP can be difficult (14:56) – How do you prioritize feature requests? (19:24) – Product management is art and science (26:02) – Competing with competitors on value, not price (32:21) – How should product managers focus their time? (37:20) – How do PMs manage roadmaps and user feedback? Links from the Show: Invest in TinySeed MicroConf Mastermind Applications close March 31st MicroConf Growth Retreat The SaaS Playbook Brendan Fortune | LinkedIn Customer.io Episode 756 | Why Great Product Management Is Critical for Your Startup Product Flywheel + Pricing + Org Strategy (Miro) Savio If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	Welcome back to startup to the rest of us. I'm your host, Rob Walling. This week, Brendan Fortune returns to the show, and we answer questions focused on product management. We talk a lot about identifying and focusing on your ideal customer profile, how to prioritize feature requests, some dangers around using tools to prioritize feature requests, how to think about
0:22.8	pricing, and more listener questions focused on product. Before we dive in to the questions,
0:29.6	we are raising Fund 3 for Tiny Seed. We're investing in ambitious SaaS bootstrappers. We've made
0:36.3	192 investments to date,
0:39.6	and Fund 3 is slated to invest in well over 100 B2B SaaS founders
0:44.6	over the next few years.
0:46.1	TinyC.com slash invest.
0:48.0	If you are interested in indexing your investment across
0:52.4	a lot of different B2B SaaS companies that we identify
0:56.9	through our application process and we identify as being high velocity and as companies
1:02.9	having a high chance of succeeding and providing an amazing return for investors.
1:08.0	So if you're an accredited investor or the equivalent of that in your country,
1:12.0	you do not have to be U.S.-based to invest, head to tennessee.com slash invest. And finally,
1:17.8	microcomf mastermind applications are open now and they close on March 31st. That's at microcomfmasterminds.com.
1:24.7	If you want to get matched up in a peer group of other ambitious B2B SaaS founders
1:30.9	that are looking to travel a similar trajectory to you. And some will be ahead of you,
1:35.8	some will be behind you, but frankly, we spend a lot of time to match those that are around the
1:41.6	same stage as you and where we think that a small group of you,
1:45.6	four or five, maybe six of you in a mastermind,
1:48.3	will be able to provide a ton of value to one another.
1:51.2	MicroConfmasterminds.com.
1:53.3	And with that, let's dive in to listener questions
	...

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