Episode 741 | What Actually is Product Led Growth? (with Wes Bush)

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 26 November 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 741, Rob Walling talks to Wes Bush, CEO and Founder of ProductLed, about the nuances and misconceptions of product-led growth. Wes debunks common myths and explains how companies can leverage their product to drive user acquisition, engagement, and growth. They dive into a real-world example and explore how founders can avoid the trap of thinking the product will “sell itself” while contrasting PLG and sales-led strategies. Episode Sponsor: Hiring senior developers can really move the needle in your business, but if you bring on the wrong person, you can quickly burn through your runway. If you need help finding a vetted, senior, results-oriented developer, you should reach out to today’s sponsor, Lemon.io. For years, they’ve been helping our audience find high quality, global talent at competitive rates, and they can help you too. Longtime listener Chaz Yoon, hired a senior developer from Lemon.io and said his hire ”definitely knew his stuff, provided appropriate feedback and pushback, and had great communication, including very fluent English. He really exceeded my expectations.” Chaz said he’d definitely use Lemon.io again when he’s looking for a senior level engineer. To learn more and get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. Topics we cover: 2:01 – Defining product-led growth 6:07 – Are users able to get value for free? 11:38 – Hybrid: both product-led and sales-led 14:52 – Determining the main outcome of your free model 19:23 – Misuse of the PLG terminology 22:00 – The benefits of PLG over sales-led growth 24:08 – Workshopping SavvyCal’s product-led strategy Links from the Show: Mastermind Applications are open until December 4th Wes Bush (@wes_bush) | X ProductLed (@productled) | X ProductLed Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team) by Wes Bush Free Audiobook of The Product-Led Playbook Product-Led Onboarding by Ramli John TinySeed SparkToro SavvyCal If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe...

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to another episode of Startups for the rest of us. I'm your host Rob Walling. And in this
0:04.2	episode, I sit down with Wes Bush. He is one of the key proponents of the product-led growth
0:10.3	movement as the author of two books on the subject. Product-led growth, how to build a product
0:14.8	that sells itself, and the product-led playbook, how to unlock self-serve revenue and dominate
0:18.9	your market with a Tiny Team.
0:21.7	I wanted to have Wes on the show today because I think there are a lot of misconceptions
0:26.4	and a lot of myths around what product-led growth actually is.
0:30.9	And I wanted to talk with Wes, obviously one of the foremost experts on this topic,
0:36.0	to really try to peel away myth from fact
0:40.0	and really get to the heart of product-led growth, why you might want to consider it, and
0:46.5	when it's a good idea, when it's not. Before we dive into our conversation, MicroConf Mastermind
0:51.8	matching happens three times a year, and it's happening right now.
0:55.2	Applications close on December 4th, so just a week or two after this episode goes live.
1:01.0	Masterminds have been critical to my development and, frankly, my longevity as an entrepreneur,
1:07.4	and I've been a proponent of them for probably 12 or 13 years. You can go to
1:12.8	Startups The Rest of Us.com and search for startup mastermind and find the first time that I ever
1:18.4	mentioned it on the show. And it's a long time ago because I became a believer in meeting with
1:24.0	like-minded founders over time, a small group of founders who really followed my journey,
1:29.3	almost like honorary co-founders.
1:31.3	So if you've been feeling alone or isolated or lost,
1:34.8	or like, you're just not sure what to do next
1:37.3	and you need some accountability
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.