Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 5 November 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper. Topics we cover: 1:58 – Expanding to enterprise deals after product-market fit 6:39 – Word of mouth marketing is tricky for B2B SaaS 14:36 – Educating the market as a bootstrapper 20:07 – Selling integrations through incubators and accelerators 24:38 – Developing a profit sharing model Links from the Show: Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras Ask a Question at Startups For the Rest of Us The SaaS Playbook TinySeed Adjacency Matrix: How to expand after PMF by Jason Cohen F5Bot Syften Podscan Veed Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	All right, all right, all right. It's another episode of Startups for the Rest of Us.
0:04.2	I'm your host, Rob Walling, and in this episode, I'm going to be answering your questions.
0:09.3	Well, maybe not your particular questions, but if you want me to answer your particular question
0:13.8	in a future episode, go to Startups for the Rest of Us.com, click Ask a Question in the Top
0:18.7	Nab. You can send me an audio a video a text question today i'm
0:22.8	going to be covering more later stage questions i believe the earliest stage company is 7k
0:29.7	mrr and the latest stage has 25 or 30 employees so this is where it gets fun i asked for these
0:37.1	kinds of questions on X Twitter,
0:39.3	and folks showed up and delivered.
0:42.2	So I'm excited to dig into them today.
0:44.3	Before I do that, I want to let you know
0:46.5	MicroConf Remote is going live again on November 20th.
0:50.4	The focus is on early stage marketing.
0:53.2	We're going to do it in a single day, three speakers,
0:55.7	plus Q&A after each talk, plus our founder by founder sessions.
1:00.8	MicroConf.com slash remote to see all the extra bonuses. My team is including if you purchase
1:05.7	by November 7th. It's 100% online. It's from 10 a.m. to 1 p.m. Eastern, and of course, we record the sessions
1:12.9	in case that time doesn't work for you. MicroConf Remote is our low-priced, but high-value
1:20.4	three-hour event. We do about every six months, and usually one focuses on early stage marketing,
1:26.8	the other focuses on early-stage sales. And the one on November 20 stage marketing, the other focuses on early stage sales.
1:29.3	And the one on November 20th, as I've said, is going to lean heavily into early stage marketing.
1:34.4	So microcomf.com slash remote. If you're interested, I hope to see you there. And with that,
	...

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