Episode 737: The Four Types of Content That Convert with Brandon Lucero

The Mind Your Business Podcast

James Wedmore

Entrepreneur, Business, Businessmindset, Entrepreneurship, Entrepreneurialmindset, Management

4.8 • 1.8K Ratings

🗓️ 17 March 2025

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you ready to stop chasing sales and start attracting them? Unfortunately, just learning the latest TikTok tactic or Instagram trick isn’t going to cut it! Today, I’m joined again by the messaging maestro himself, Brandon Lucero, who reveals the four types of content that actually convert!

In this episode, Brandon also shares the key mistakes entrepreneurs are making with their messaging, what content is working best for him right now, and he even presents a strategic plan for what to focus on if you are a newer Digital CEO looking to make a BIG impact.

Ready to transform your words into a powerful sales tool? This conversation with Brandon is your definitive guide to do just that!

If you enjoyed today's episode, I think you are going to absolutely love Brandon's free training series that just kicked off. In it, he breaks down his entire messaging and content framework so that you can stop the scroll, get more attention, and get people to take action. This is everything that you need to create content that converts! Brandon is going to blow your mind with what he has to share, and you're going to see how he uses content - in real time! How cool is that? To register for this free training and create an entire makeover to your messaging, head on right now to www.jameswedmore.com/convert. We'll see you there!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @iambrandonlucero and @jeunejenni. We’d love to hear what resonated with you the most!

In this episode you’ll hear:

How to create demand for your offers by communicating in a way that gets people to automatically feel they need your solution
Why speaking about the root cause too early can be a mistake and how to effectively bridge to it later in your messaging
What the four essential content types are and how to strategically use them in your marketing
The way to reframe your content pillars around problems and symptoms instead of solutions to create more relevant and engaging content
How incorporating relevancy triggers like identity and problems can significantly boost your content's appeal
Why authenticity alone isn’t enough to generate sales and what you need to be focusing on instead in your messaging
A sneak peek at Brandon’s free 3-part live training and what you can expect by attending

For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/737

Transcript

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0:00.0	You're listening to the Mind Your Business Podcast. In today's episode, we reveal the four
0:06.4	types of content that your business needs if you want that content to convert. So, stay tuned.
0:18.8	Hi, I'm James Wedmore, and with 17 years online, I've built my business to over $12 million in sales per year.
0:28.4	And this is the first non-business business podcast that shows you how to apply the principles of spirituality, energy, and mindset to grow your business beyond your
0:39.2	wildest dreams, all from the inside out. This is the Mind Your Business podcast. Hello, what's up
0:49.7	everyone? I'm James Wedmore. Thank you so much for tuning in to another episode here on the Mind
0:53.4	Your Business podcast. How the heck are you? Oh man, what a quarter one. Holy cow, I have more things to update you on
1:02.9	than I have time in the show. So I won't spend too much time here with you because I'm really excited
1:09.8	about today's episode. I bring my good
1:11.3	buddy, Brandon Lucero, back on the show. You know, I've known Brandon for so long. We've been in
1:15.6	business together. We've worked on so many projects over the years together. And he's a master
1:20.8	at messaging and content, creating simple exercises and frameworks that allows you to flush out
1:27.2	your content. And content in such a
1:29.0	powerful way. And if you didn't listen to Friday's episode, you should listen to that,
1:35.3	but in any order, it really doesn't matter. Here's the story just to totally fill you in on that.
1:40.7	We recorded this episode and it was so good. I was like, dude, I have an idea. And we went and
1:45.9	recorded, this is what last Friday was. A BizTip Friday edition of just like walking me through
1:50.7	how to create a piece of content for Instagram. It was just so amazing. So that episode came out first,
1:57.0	but we recorded it actually after. So this is like my, it's kind of, it's kind of weird in my
2:01.7	brain, how I'm like reversing that. So maybe this is your first episode with Brandon, you're listening
2:06.2	to him. Maybe you listen to that one first because it came out first. I don't know. It doesn't really
2:09.9	matter. But, you know, he has helped me so much with my content and messaging over the years because I found that I was so close to it.
	...

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