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The Mind Your Business Podcast

Episode 735: From Followers to Fortune: Instagram Secrets from Stephen Jiroch and Giselle Langley That Took Them From 7-Figure Followers to 7-Figure Sales

The Mind Your Business Podcast

James Wedmore

Entrepreneur, Business, Businessmindset, Entrepreneurship, Entrepreneurialmindset, Management

4.81.8K Ratings

🗓️ 10 March 2025

⏱️ 71 minutes

🧾️ Download transcript

Summary

As you know, I like to share inspiring stories of people who are absolutely crushing it with their online businesses, and this just may be the most incredible story that we’ve ever featured on this podcast! Today, you’ll discover how Stephen and Giselle from The Lovers Passport leveraged their organic Instagram content to achieve a $300,000 beta launch and then a $1 million follow-up with their new signature online program, The Creator Passport. 

In this episode, this power couple shares their secrets to monetizing social media, building a thriving online community, and scaling to $2 million in revenue in just 12 months with their latest offer. They share how to connect organic and short-form content to drive sales, leverage Instagram for massive business growth, build a powerful personal brand that converts, and what you can do to embrace new opportunities to scale your impact. 

This one is packed with so many actionable strategies, tips and tactics, proving that anything is possible with the right vision and execution. I learned so much from this conversation with Stephen and Giselle and I know that you will too, so let’s get started! 

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @theloverspassport @thecreatorpassport and @jeunejenni. We’d love to hear what resonated with you the most! 

In this episode you’ll hear: 

  • How Stephen and Giselle built a massive following on Instagram and then leveraged it to launch their successful online course, The Creator Passport

  • What they did to achieve a $300,000 beta launch using organic strategies and the support of a mastermind group, and the huge milestone they passed with their latest launch

  • A look at mindset and how a simple exercise at our mastermind helped Giselle set a $2 million goal that they’ll achieve within a year

  • How Stephen and Giselle each leverage their unique strengths to create a successful partnership and the role that hiring and investing in a dedicated team has had in their massive growth

  • The strategies they use for creating engaging content that resonates with their audience and drives sales, as well as their insights on forecasting trends 

  • The way Stephen and Giselle use personal touch points with their followers and why you should never underestimate the power of a voice memo

  • Which specific numbers they track on social media and the one metric that will tell you if your messaging is on point or is missing the mar

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/735 

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the Mind Your Business podcast.

0:04.0

In today's episode, you'll hear from two Instagram experts that are absolutely crushing it

0:10.1

and the best tips and tactics that you can use for your business.

0:15.8

So, stay tuned.

0:21.6

Hi, I'm James Wedmore, and with 17 years online, I've built my business to over $12 million

0:28.6

in sales per year.

0:30.6

And this is the first non-business business podcast that shows you how to apply the

0:36.5

principles of spirituality, energy, and mindset to grow your business beyond your wildest dreams.

0:43.2

All from the inside out. This is the Mind Your Business podcast.

0:51.5

What is up, everybody? I'm James Wedmore. Welcome to another episode here on the Mind Your Business

0:57.3

podcast. Thank you so much for tuning in. I apologize. My voice is it about 90% making its way

1:04.7

back to 100% right now as we speak. It will improve even as I'm talking because I just wrapped up our first

1:14.4

mastermind retreat of 2025 here in my new hometown of Sedona, Arizona. It was the best,

1:23.7

hands down, unequivocally, without a shadow of a disout. The best retreat that we've had in like

1:31.4

nine years. This is like 20-something retreats we've done. And this one was so good, so awesome.

1:37.1

And this group is incredible. I didn't know I could be humbled this much because I'll tell you the people in this room are just phenomenal.

1:48.0

Today's guests are no exception. It's Stephen and Giselle from the lover's passport.

1:54.8

And they're about to blow your minds with all the things that they are doing to connect

1:59.6

Instagram to your business. And I'm so excited

2:04.7

that they agreed to come on the show. I want to tell my little story about, well, how they got here,

2:10.6

really, because it's really awesome. So every retreat, every event that I do, I like to bring in other experts and teachers

2:21.7

that can provide content and deliver value in areas that don't really seem to be my forte.

...

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