Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 13 August 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 726, join Rob Walling for a solo adventure where he covers several topics. In this episode he reveals the sales details around “The SaaS Playbook” by sharing the volume and sales channel data. He explores the importance of motivation over mere access to information, particularly for developers, with the introduction of AI. Rob also previews several exciting projects to be released in the near future. Topics we cover: 2:49 – The SaaS Playbook sales channel breakdown 8:20 – Learnings from the book launch 9:51 – Upcoming books and courses 12:07 – ”Teach them how to run fast, better” 16:04 – Access to information vs. motivation 19:40 – Creating your onboarding last Links from the Show: Discretion Capital Einar Vollset (@einarvollset) | X Episode 707 | Once.com, Open Source to FT Income, and More (Hot Take Tuesday) TinySeed The SaaS Playbook The SaaS Launchpad video course Sherry Walling (@sherrywalling) | X Netflix’s Sprint John Romero (@romero) | X Masters of Doom by David Kushner Doom Guy by John Romero If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Transcript

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0:00.0	You're listening to Startups for the rest of us. As always, I'm your host, Rob Walling, and in this
0:04.4	week's episode, I'm Flying Solo, to bring you a handful of topics that I think can provide you with
0:11.2	some motivation or a framework or even a tactic or a strategy to help you grow your business faster.
0:18.4	Most folks who listen to this podcast are bootstrapped or mostly
0:21.3	bootstrap founders. Many of them are starting SaaS companies, but there are also folks across
0:26.7	many industries, including info products, construction, legal, folks who just want to hear the stories,
0:33.9	the guidance, the advice. Topics for today include an update on the SaaS playbook
0:39.1	sales numbers, and I have some interesting findings and takeaways from those. I'm not just
0:44.4	going to rattle off a bunch of numbers, but give you percentages of what channel sold the most
0:50.8	and some learnings that you might be able to take away from those numbers.
0:55.3	I'll be talking about having access to information versus motivation,
0:59.1	and I'll talk about making your first level last.
1:03.2	Before I dive into my first topic, I want to encourage you to check out discretion capital.
1:08.8	So if you're a SaaS founder and you are approaching
1:13.0	seven figures of ARR, recurring revenue, and you at some point have thought about selling your
1:20.3	company. You should reach out to ANR, the founder of Discretion Capital. You've heard Anar on this
1:25.9	podcast. He is also the co-founder of Tiny Seat.
1:29.2	Discretion Capital is an M&A advisory for B2B SaaS doing between 2 and 25 million ARR and they get
1:36.7	amazing multiples. This is what they do for a living is handle this process for you.
1:43.1	And the reason I said if you're approaching a million
1:44.9	is usually, even if you're not at two, you want to start thinking about this six to 12 months
1:50.0	before you sell. You want to get things in order and just understand what the process might be like.
	...

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