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Startups For the Rest of Us

Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8792 Ratings

🗓️ 20 June 2023

⏱️ 53 minutes

🧾️ Download transcript

Summary

In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:  1:05 – How to validate ideas in competitive markets 7:49 – How to manage stress when growing a small SaaS business 15:48 – Finding a technical co-founder vs. outsourcing development 28:24 – How to decide between doubling down on a current project or starting a new SaaS app 34:15 – Tools for tracking traffic, conversions, and A/B test results 40:21 – Recommended reading for SaaS startups Links from the Show: Derrick Reimer (@derrickreimer) I Twitter SavvyCal  The Mom Test by Rob Fitzpatrick Ruben Gamez (@earthlingworks) | Twitter Pieter Levels (@levelsio) | Twitter Danny Postma (@dannypostmaa) | Twitter Fathom Analytics, Mixpanel, Heap, Segmetrics.io, June Optimizely, VWO, Hotjar, Crazy Egg

Transcript

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0:00.0

Welcome back to startup for the rest of us. I'm Rob Walling. Today, I sit down with Savvy Cal founder, Derek Reimer, and we answer listener questions.

0:08.9

Questions about how to validate when entering a competitive space. We give book recommendations for SaaS founders.

0:15.5

We talk about whether a non-technical founder should outsource development or try to find a co-founder,

0:23.1

and there even might be an appearance from Rob GPT.

0:27.1

So without further ado, let's dive right into the questions.

0:41.4

Derek Grimer. Thanks for coming back on the show.

0:42.6

Thanks for having me.

0:44.5

Got some good questions today, man.

0:47.4

Hand-picked to fit your expertise.

0:50.7

It's almost like people knew you were going to be on the show or something.

0:52.0

Excited to dive in.

0:53.0

Yeah, it's going to be good. Our first question is an audio question from Gabe about idea validation in a competitive

0:58.7

market.

1:04.4

Hey, Rob.

1:05.2

My name's Gabe.

1:06.2

I'm listening each week from Denver, Colorado.

1:08.5

I'm a developer, and I'm looking into getting into SaaS Foundership, and I've found your podcast and YouTube channel just incredibly helpful. So

1:15.5

first off, big fan. Thanks. My question today is around idea validation. I think I've got an

1:22.4

idea that might have some value and I'm in the validation stage right now. I want to build a CRM

1:27.1

tool for a small and medium-sized business niche that I've identified. And the space that I'm in the validation stage right now. I want to build a CRM tool for a small and

1:28.2

medium-sized business niche that I've identified. And the space that I'm looking into doesn't

1:32.4

have any huge incumbents, nothing like sales first or anything like that, but there is still

...

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