Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 6 June 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 664, join Rob Walling for a solo adventure where he answers more listener questions. These questions range from positioning a new SaaS product with many use cases to consumption vs. seat-based pricing and managing your time as a single parent. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 2:07 - Positioning a new SaaS business with multiple use cases 9:22 - Consumption vs. seat-based pricing 13:00 - When to expand a SaaS business outside of the core problem it solves 19:07 - Building a marketing flywheel for a 2-sided marketplace 22:23- Managing your time as a single parent Links from the Show: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Start Small, Stay Small: A Developer’s Guide To Launching a Startup The SaaS Playbook MicroConf Youtube Channel If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Ads can be a good way to get started, but it's not scalable.
0:03.5	And I think in the long term, if you want to build a flywheel, then you need that content engine, cranking out content, and you need to start ranking for enough terms.
0:12.3	Start with long tail, and you slowly climb up to the head terms that allows you to get 10,000, 50,000, 100,000 uniques a month.
0:22.1	They essentially are the demand side, looking for supply, right?
0:25.4	These are the consumers and the businesses with the WordPress websites,
0:29.3	and I would be looking at SEO.
0:48.2	Yeah. Welcome back to start up for the rest of us.
0:49.4	I'm your host Rob Walling.
0:55.3	In this episode, I answer listener questions, pretty amazing video and audio listener questions,
1:02.3	ranging from positioning a new SaaS with many potential use cases, to deciding between consumption versus seat-based pricing, determining whether to expand your business to address
1:08.0	customer needs that are outside your core SaaS and several others.
1:12.4	But before we dive into that, I wanted to let you know about my new book, the SaaS Playbook.
1:17.1	I know you heard about it when I was running the Kickstarter.
1:19.7	We are getting ready to fulfill that Kickstarter here in the next.
1:23.5	It's going to be probably in the next three, four weeks.
1:26.1	It depends, right?
1:27.1	It depends on when the book show up and all that.
1:28.8	But with that in mind, if you didn't back the Kickstarter,
1:31.7	you can still go to sassplaybook.com
1:34.1	and pre-order a paperback copy of the book
1:38.3	or the audio version, which I just finished reading last week,
1:41.7	or an electronic version, like a PDF ePUB type thing.
	...

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