Episode 652 | Part 3: Why Media Caters to Its Audience Versus The Hard Truth w/@mediastudied

The Benjamin Dixon Show

News, Politics

4.6 • 855 Ratings

🗓️ 21 September 2018

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Part three in a four-part series on independent media and how it reflects mainstream media.
In this conversation, I speak with @MediaStudied again about the lanes that support the current power structure and why it has become increasingly necessary for media to cater to those lanes.
In the context of how people of color (Black people specifically) fit into these lanes, historically it has always been about how we can serve one of those lanes. The moment you challenge your lane, you're likely to get similar treatment as you would in any of the other lanes be it the Democratic establishment lane, the Republican establishment lane, or the "anti-establishment" establishment lane.
Which leads us to the question of access to platforms? Well, the answer is, so long as you say what they want to hear, you can access any of these three lanes. The moment you challenge it -- even the so-called anti-establishment lane -- you either lose access or that media company runs the risk of losing the demographic it serves.
All of this is applicable to politics and policy. All of this underscores the importance of identity.

Transcript

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0:00.0	The Benjamin Dixon Show is only possible with listener support.
0:05.0	Go to W.W. dot the Benjamin Dixon Show.com to register for our blog and join the Progressive Army.
0:12.0	So today and join the Progressive Army.
0:18.0	So today is part three of this ongoing conversation that I had.
0:30.6	Two different conversations, one I had with Professor Matt Sinkowitz of Boston College and the other I had with two friends of mine who are starting a podcast the Q&A podcast Q and Q got no rings on Twitter at Q got no rings on Twitter and Aaron who is
0:36.2	at deuce 1042 on Twitter and the conversation is about media and
0:40.4	independent media and how it reflects mainstream media in general.
0:47.0	But Professor Sinkwitz and I, we drilled down really deep into this segmentation of audiences and how it's become extremely necessary for people,
0:59.6	media organizations to cater to a very specific demographic.
1:06.0	And that in doing so, catering to that specific demographic
1:11.6	oftentimes causes the hyper-polarization and the
1:16.4	demagoguery that we see that ultimately become successful. So you don't
1:20.3	become successful by being a, trying to speak to a broader audience
1:25.0	you become successful by speaking as hard as you can to a smaller audience and
1:30.0	this isn't a 100% full-proof theory we were at a coffee shop and we were just kind of
1:36.8	discussing my media in context of a lot of things that are changing around us politically
1:42.2	and so what we're presenting obviously is not a lot of things that are changing around us politically.
1:42.8	And so what we're presenting obviously is not,
1:45.1	and we joked about this.
1:46.1	This is obviously not something we're going to submit for peer review.
1:49.3	But I think that there's something here.
1:51.3	There's something to it.
	...

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