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Startups For the Rest of Us

Episode 630 | Approaching $1M ARR as a Niche SaaS Founder

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8792 Ratings

🗓️ 11 October 2022

⏱️ 34 minutes

🧾️ Download transcript

Summary

In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and finding product-market fit. Topics we cover:  2:46 - Getting Builder Prime to almost $1M ARR 3:32 - Deciding who to hire next 4:40 - How did Jonathan come up with the idea for Builder Prime? 8:29 - Jonathan's decision to quit his day job and work on Builder Prime before it made any money 10:55 - The unique steps that Jonathan took to get early traction 17:05 - When did Jonathan realize he had product-market fit? 24:04 - Jonathan’s hockey stick growth moment 28:31 - What’s next for Jonathan? Links from the Show: Jonathan Weinberg @Jonathan_codes) I Twitter Builder Prime  TinySeed  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

Welcome back to another episode of startups for the rest of us.

0:02.8

I'm Rob Walling, and this is the podcast for folks who want to build amazing startups,

0:07.1

but they want to maintain their freedom, their purpose, and their relationships as they do that.

0:11.6

You can describe these startups as bootstrapped or mostly bootstrapped or non-venture track or Indie SaaS.

0:16.6

It's a bunch of different ways, but we know that the gestalt of the movement is that people

0:21.1

want to be in control of their destiny and not beholden to anyone else.

0:25.3

I really appreciate if you've left a review or a rating in Apple Podcasts.

0:29.5

I'm on my drive for 1,000 ratings, and as of a couple days ago, 998.

0:36.4

The most recent review was from Val Soapy, and he said,

0:39.6

startups for the rest of us is everything you need in a podcast show about bootstrapping a SaaS

0:43.2

business, from pricing strategies to marketing all the way to real stories from the trenches.

0:47.5

It has it all. Thanks for that, Val. And you don't even have to write a review if you click that

0:51.8

five-star button in Apple Podcasts. We're going to hit

0:54.5

1,000 in no time, and I really do appreciate everyone's support. It helps us grow the podcast,

0:59.2

and it helps keep me motivated to keep shipping episodes. Today I talk with Jonathan Weinberg. He's

1:05.2

a single founder of an app called Builder Prime, which is CRM software for home improvement contractors.

1:12.2

Jonathan is approaching a million ARR as a niche SaaS founder. He's serving home

1:17.4

improvement contractors. And obviously there are only so many of those in the country, and only

1:21.7

so many of those who don't want to use paper and pencil or don't want to use Excel and actually

1:26.0

do want to purchase a SaaS app

1:27.6

to handle a lot of their client communication. We touch on how he came up with the idea, how he got

1:33.2

early traction. We of course have our recurring start-ups for the rest of us segment. When did you

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