Episode 624 | Moving from Free to Paid, Prioritizing Marketing vs. Development, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 20 September 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 624, join Rob Walling for a solo adventure as he answers some listener questions on topics ranging from customer interviews to transitioning from a free to a paid product and prioritizing marketing vs. development. Topics we cover: 2:11 - What episodes should I start with to get up to speed? 3:27 - When to transition from a free to a paid product 11:37 - Customer interviews as a service 15:03 - Making the jump from software to manufacturing 19:32 - Prioritizing marketing vs. development Links from the Show: Greatest Hits Spending Benchmarks for Private B2B SaaS Companies How Much Do SaaS Companies Spend on Marketing? MicroConf Locals MicroConf Youtube Channel MicroConf Connect If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	And so the big question for me is, is this a vitamin or an aspirin?
0:03.0	Is this something that people are willing to pay for?
0:04.9	Product market fit, when I hear that phrase, it's a text expander in my head that says,
0:09.2	I've built something people want and are willing to pay for.
0:12.2	Paul Graham has famously said, the hardest part of being in a startup is building something
0:15.8	people want.
0:16.4	And if you build something people want, boom, that's it, right?
0:19.0	Success follows.
0:38.0	This is startups for the rest of us. I'm your host Rob Walling.
0:42.3	This is a show that you listen to if you're a bootstrapped or mostly bootstrapped startup founder.
0:44.1	You want to grow your business faster.
0:44.9	You're ambitious.
0:49.2	But you don't necessarily want to grow that business at the cost of the rest of your life.
0:54.6	You don't want to sacrifice your family, your relationships, your freedom in order to build an amazing and life-changing company. Thanks for joining me again this week. Before we dive into listener
0:59.7	questions, we have some really good listener questions. And of course, the audio and video have
1:03.3	gone to the top of the stack. Before we dive into that, I want to mention that microconf is going
1:07.9	on tour. We have microcomf locals coming up in October. I'll be in
1:12.8	Atlanta in November. We're in Austin. And then TBD, we're looking at Amsterdam, Chicago,
1:19.0	Denver, and New England in early 2023. If any of these cities are of interest to you,
1:25.8	these are our MicroConf Local Events, where it's like three hours in an afternoon
1:29.5	where I connect with a successful founder.
1:33.3	For example, I just spoke with Brand Fiskin last week in Seattle,
	...

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